Your Website Has Visitors. We Tell You Who They Are.
One pixel. Up to 496 data points per person. Name, email, phone, income, credit score, home value, and 1,800+ behavioral signals. No form fill needed. You start getting profiles in 24 hours.
Don't have website traffic yet? Build audiences from scratch with Consumer Signals.
Six Steps. Anonymous Visitor to Full Profile.
You Install the Pixel
One line of JavaScript on your site. Takes five minutes. No developer required.
Someone Visits Your Site
They come from Google, Meta, a referral link. Doesn't matter. The pixel fires on every page load.
We Capture 89 Signals
Not just their IP address. Browser config, device type, installed fonts, screen resolution, timezone, and dozens of other data points that together create a unique fingerprint. 89 total signals per visit.
We Match Their Identity
Those signals go into our identity graph, a database that cross-references 89 verified data providers in real time. We use deterministic matching, which means we only return a profile when we can confirm it against actual records. No statistical guessing. No probability models. A confirmed match or nothing.
We Build Their Profile
Up to 496 data points come back. Contact info, financials, property, household, vehicle, and behavioral data. All attached to one verified person.
You Get the Data Instantly
Profiles flow to your CRM, ad platforms, or email tools in real time. Ready to use the moment someone hits your site.
Why This Data Is Actually Accurate
Most identity vendors guess. We match against verified records. Here's the difference.
How Most Identity Tools Work
- × Probabilistic matching. They look at a few data points (usually just an IP address) and run a statistical model to guess who the visitor might be. Think of it like saying "someone in this zip code probably visited your site." It's a rough estimate, not a confirmed identity.
- × Returns 1 email per visitor, sometimes wrong
- × No financial data, no behavioral signals
- × 10 to 25% match rate on average
How Big Easy Data Works
- ✓ Deterministic matching. We collect 89 data points per visitor and cross-reference them against verified records from 89 data providers. A match only happens when we confirm the exact person. No guessing, no probabilities. If we return a profile, we know who it is.
- ✓ Returns up to 3 emails, multiple phones, 496 data points
- ✓ Full financial profile: credit score, income, net worth, home value
- ✓ 50%+ match rate with 75 to 95% contact accuracy
You're Live in 1 to 2 Days. Not Weeks.
Day 1: Pixel Installed
One line of JavaScript. Copy, paste, done. No developer required. No engineering team. Five minutes.
Day 1: Data Starts Flowing
Within hours, resolved visitor profiles start appearing. Contact info, financials, property, behavior. All of it.
Day 2: Audiences Activated
Upload hashed audiences to Meta, Google, LinkedIn, TikTok, or push to your CRM. You're running better campaigns by tomorrow.
Customers.ai takes weeks to fully configure. Pearl Diver requires a custom sales cycle. We go live in 48 hours.
Up to 496 Data Points. Per Person.
Contact Identifiers
- Full name
- Email address
- Phone number
- Hashed emails (encrypted versions of each email formatted for ad platform upload)
- Device ID
- Personal mailing address
Financial Profile
- Credit score and credit range
- Household income
- Net worth
- Discretionary spending capacity
- Investment activity (stocks, bonds)
- Premium income bracket
Property Profile
- Home value
- Mortgage rate and type
- Refinance amount
- Dwelling type (single family, condo, etc.)
- Bedrooms and bathrooms
- Length of residence and purchase date
Household Profile
- Number of people in household
- Children present and ages
- Marital status
- Religion
- Political affiliation
- Ethnicity
Vehicle Data
- VIN number
- Make, model, year
- Ownership history
- Buy vs. lease behavior
- New vs. used preference
- Number of vehicles
Behavioral and Interest Data
- 1,800+ tracked digital behaviors
- Brand and category affinities
- Online purchase behavior
- Search keyword patterns
- Connected devices
- Last seen activity timestamp
Here's What a Resolved Visitor Profile Looks Like
When someone visits your website, our pixel captures their device signals and matches them against verified records. Here is what comes back. This is a single resolved profile showing how contact info, financial data, property details, and behavioral signals all attach to one person.
Contact
- Name:
- Sarah Mitchell
- Emails:
- s.mitchell@gmail.com, sarah.m@outlook.com, smitchell@workco.com
- Phones:
- (504) 555-0147, (504) 555-0293
- Hashed:
- SHA-256, MD5, SHA-1 (three encrypted formats that ad platforms use to match your data to real users)
- Address:
- 4218 Magazine St, New Orleans, LA 70115
Financial
- Credit Score: 742 (Good)
- Household Income: $118,000
- Net Worth: $340,000
- Home Value: $425,000
- Homeowner: Yes
Property
- Dwelling: Single Family
- Bedrooms: 3 / Bathrooms: 2
- Year Purchased: 2019
- Mortgage Rate: 3.2%
Behavioral (12 of 1,800+ signals)
- Searched "kitchen remodel" 3x in last 14 days
- Interest: Home improvement, interior design
- Visited competitor sites in last 7 days
- Active on Meta, Google, YouTube
This is a representative example. Actual profiles contain up to 496 data points across contact, financial, property, household, vehicle, and behavioral categories. All personally identifiable information is hashed before transmission to ad platforms.
Turn Visitor Data Into Revenue
Our 9+ identifier architecture is why match rates are higher on every platform.
Real Numbers. Real Clients.
Big Easy Data vs. the Tools You're Probably Evaluating
If you're shopping identity resolution tools, you'll see a lot of the same claims. Here is a side-by-side comparison based on verified features. "Match Rate" is the percentage of your website visitors that get matched to a real, verified profile with usable contact info. "Recency Filter" means you can filter audiences by how recently they showed intent (searched yesterday vs. searched six months ago).
| Feature | Big Easy Data | Opensend | Retention.com | Customers.ai | Pearl Diver |
|---|---|---|---|---|---|
| Real Match Rate | 50%+ | ~20% | 16-25% | Varies | ~25% |
| Emails Per Profile | 3 | 1 | 1 | 1 | 1 |
| Phone Numbers | Multiple | ✗ | ✗ | ✗ | ✗ |
| Financial Data | Full (credit, income, home value) | ✗ | ✗ | ✗ | ✗ |
| Recency Filter | Yes (24-hour) | ✗ | ✗ | ✗ | ✗ |
| Frequency Filter | Yes (2x/3x in 30 days) | ✗ | ✗ | ✗ | ✗ |
| YouTube | ✓ | ✗ | ✗ | ✗ | ✗ |
| ✓ | ✗ | ✗ | ✗ | Partial | |
| TikTok | ✓ | ✗ | ✗ | ✓ | ✗ |
| Setup Time | 1-2 days | Days | Days | Weeks | Custom |
| Contract | Month-to-month | Month-to-month | Annual required | Month-to-month | Custom |
| GoHighLevel | Native | ✗ | ✗ | ✗ | ✗ |
| Price Surprises | No | Reported | N/A | 140% increase reported | Recent increase |
Three Steps. You're Live.
1. Book a 15-Minute Call
We learn your goals, traffic volume, and activation channels. No pitch deck. Just questions.
2. We Install Your Pixel (5 Minutes)
One line of JavaScript. Copy, paste, done. No developer needed.
3. Profiles Start Flowing Within 24 Hours
Real visitor data in your CRM or ad platforms. Names, emails, phones, financials.
No annual contract. No setup fee. Month-to-month.
Common Questions About Identity Resolution
Google Analytics tells you someone visited your pricing page. Our pixel tells you it was John Smith, age 42, from Dallas, with a 720 credit score, a $380K home, and a Gmail address you can email today. Analytics tracks behavior. We identify the person behind the behavior.
Yes, it's legal. We use deterministic data matching through verified, opted-in data providers. Every record in our identity graph comes from sources that comply with applicable U.S. privacy regulations. This is not scraping. It's matching against existing consumer data that has already been permissioned.
Copy one line of JavaScript. Paste it on your site. That's it. No developer needed. Most clients are live and receiving visitor profiles within 24 hours.
Yes. We push data natively into GoHighLevel. For HubSpot, Salesforce, Klaviyo, or any CRM that accepts webhooks or API calls, we connect in minutes. Your resolved visitor profiles show up as new contacts, automatically.
Most clients see 15% to 30% of anonymous visitors matched to full profiles. The exact rate depends on your traffic. U.S. traffic with real humans (not bots) matches highest. If you're running paid ads to U.S. audiences, expect to be at the higher end of that range.