We Built the Data Layer Your Ads Are Missing
89 data providers. 95% US coverage. 1,800+ behavior signals. Fortune 500 companies pay $40K to $480K+ a year for this data. You don't have to.
Marketing Was Broken by Signal Loss
Cookies are dying. iOS blocks tracking. 31.5% of users run ad blockers. Over 50% of conversions go untracked by pixel-only systems. Meta's own data shows browser-only pixels score a 4 to 6 out of 10 on Event Match Quality.
We built Big Easy Data to fix this. Not with another pixel that breaks when someone clears cookies. With a deterministic identity graph backed by 89 verified data providers covering 95% of the US population.
Deterministic Data, Not Guesswork
Most identity vendors guess. They run probabilistic models based on patterns and hope for the best. We use deterministic data. Verified identifiers, cross-referenced across 89 real providers. See the signal advantage in action.
| Feature | Probabilistic (Most Competitors) | Deterministic (Big Easy Data) |
|---|---|---|
| Methodology | Pattern matching and modeling | Verified unique identifiers |
| Data Source | Modeled from behavior patterns | Equifax, TransUnion, Experian + 86 more |
| Accuracy | 40 to 60% estimated | 75 to 95% verified |
| Financial Data | Not available | Credit score, income, net worth, home value |
| Update Frequency | Weekly or monthly | Daily refresh |
| Coverage | Varies widely | 95% USA coverage |
See What This Data Does for Real Campaigns
Two case studies. Real ad accounts. 61% lower cost per lead in one. $100 to $17 in another. Same budgets, better audiences.
The Stack Behind the Data
Where the Data Comes From
Five of 89 providers. Government records, financial institutions, verified consumer data sources. All feeding one identity graph. Updated daily.
9+ Signal Identifiers Per Profile. Every Platform.
Most identity platforms send one hashed email. We send 3 emails in every hash format the platform needs, plus multiple confirmed phone numbers. More identifiers means more matches. More matches means lower costs.
| Platform | SHA-256 | MD5 | SHA-1 | Phone | Big Easy Data Advantage |
|---|---|---|---|---|---|
| Meta CAPI | ✓ Required | ✗ | ✗ | ✓ SHA-256 | 3 emails x SHA-256 + multiple phones = max EMQ |
| Google Customer Match | ✓ | ✓ | ✗ | ✓ SHA-256 | SHA-256 + MD5; phone adds 20 to 40% more matches |
| Google Enhanced Conv. | ✓ Required | ✗ | ✗ | ✓ SHA-256 | Multiple emails = multiple lookup paths per event |
| TikTok Events API | ✓ Required | ✗ | ✗ | ✓ SHA-256 | Phone is PRIMARY match key. Multiple phones = major uplift |
| LinkedIn Matched Aud. | ✓ | ✗ | ✗ | ✓ | 3 emails covers personal + work + secondary registrations |
| Trade Desk / UID2 | ✓ (→UID2) | ✗ | ✗ | ✓ (→UID2) | Each email + phone generates a separate UID2 path |
| Amazon DSP | ✓ | ✓ | ✗ | ✓ | Multi-email + phone maximizes shopper match rate |
| Direct Mail | ✓ | ✓ | ✓ | ✓ | All three formats used by postal onboarding services |
| Programmatic DSPs | ✓ | ✓ | ✓ | ✓ | All formats accepted; maximum addressability |
How We Maximize Your Meta Ad Performance
Meta's EMQ system scores each event on a 1–10 scale based on how many customer information parameters match a real Meta user account. Most advertisers are stuck at EMQ 4–6. Our clients consistently hit 8–9.
When Big Easy Data sends 3 email addresses per profile to Meta CAPI, Meta attempts to match all three independently. If the personal Gmail matches where the work email didn't, the match fires at full confidence.
Server-side CAPI data is worth 3x more to Meta's algorithm than pixel-only data. A single $1,000/day budget at EMQ 9 versus EMQ 5 generates approximately $2,100/month more in ad efficiency value.
Fortune 500 Data. Growing-Business Pricing.
The same data that Fortune 500 companies pay hundreds of thousands to access. Now available to any consumer brand.