Big Easy Data

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The industry's most trusted data providers

Deterministic signals sourced directly from the bureaus and identity graphs that power modern marketing.

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Who This Is For

Built for People Who Are Tired of Paying Platforms to Guess

Media Buyers & Brand Owners

You spend $10K+ per month on Meta, Google, or TikTok. You know your cost per lead is too high. You suspect half your budget is wasted on the wrong people. You're right.

Marketing Agencies

You manage paid media for multiple clients. You need better audiences, lower CPL, and proof it works. You need one data platform that covers every client, every channel, every vertical. See how agencies use Big Easy Data.

Home Services, Insurance, Legal, Med Spas

You sell to homeowners, high-income consumers, or people with specific financial profiles. Generic targeting wastes your money. Financial qualification changes everything.

Our Services

Two Ways to Find Your Next Customer

Identify the people already on your website. Or build audiences of people who should be. Either way, you stop paying platforms to guess and start targeting people you already know.

Website Visitor Identity Resolution

Someone lands on your site. They don't fill out a form. They leave. Our pixel catches them anyway. You get their name, email, phone, income, home value, and up to 496 data points. All in real time.

Real-Time No Form Required 200+ Data Points CRM Integration

Learn More

Consumer Signals

Tell us who your ideal buyer is. We build the audience. Filtered by behavior, income, geography, demographics, and recency. Then you upload them straight into Meta, Google, TikTok, LinkedIn, YouTube, direct mail, SMS, or email. Your ad dollars stop funding the algorithm's learning phase.

7,000+ Categories 1,800 Behaviors Recency Filtering Financial Overlay

Learn More

Proven Results

Real Campaigns. Real Numbers. No Asterisks.

0 Cost Per Lead Reduction National annuities company, same budget

0 More Leads, Same Spend Nearly 3x the leads without adding a dollar

0 Cost Per Lead Was $100. Garage door repair company.

Read the full case studies with detailed breakdowns.

The Difference

What You Get From a Typical Identity Tool vs. Big Easy Data

Typical Identity Platform

× 1 email address per visitor
× No financial data
× No recency or frequency filtering
× Meta only (maybe email)
× EMQ score: 4 to 6
× Match rate: 10 to 25%
You pay for discovery. The platform guesses.

✓ 3 emails + multiple phones per visitor (9+ identifiers)
✓ Credit score, income, net worth, home value
✓ Searched yesterday. Searched 3+ times in 30 days.
✓ Meta, Google, YouTube, LinkedIn, TikTok, direct mail, SMS, email
✓ EMQ score: 8 to 9+
✓ Match rate: 50%+
You pay for conversion. The data is verified.

See the full head-to-head comparison across 33 competitors.

Why Our Match Rates Are Higher

We Send 9+ Identifiers Per Person. Everyone Else Sends One.

Most data companies send a single hashed email to your ad platform. One shot at a match. We send three emails in three hash formats, plus multiple phone numbers. That gives Meta, Google, TikTok, LinkedIn, and Amazon DSP nine or more chances to confirm every single person in your audience.

What does that mean for you? Meta EMQ scores of 8 to 9 instead of 4 to 6. Google Customer Match rates of 30 to 60% instead of 8%. TikTok audiences that actually work, because phone is TikTok's primary match key and we have several on file.

See the Platform-by-Platform Proof

3 Emails Per Profile

3 Hash Formats

9+ Signal Identifiers

8–9 Meta EMQ Score

How It Works

Four Steps. Anonymous Visitor to Full Profile.

1

Drop One Line of Code

You add a lightweight pixel to your site. Takes five minutes. Works on any platform.

2

We Identify Your Visitors

Our system pulls device signals and matches them against 89 data sources covering 95% of US consumers. This is not IP-only matching. It's deterministic identity resolution.

3

You Get the Full Picture

Each matched visitor comes back with 200 to 496 data points. Name, email, phone, income, credit range, home value, vehicles, household makeup, and what they've been searching for online.

4

Activate Anywhere

Profiles push to your CRM, ad platforms, or outreach tools in real time. Retarget on Meta. Build lookalikes on Google. Send direct mail. Call them. The data is yours.

What You Get

Up to 496 Data Points on Every Resolved Visitor

Contact

Full name
Email (up to 3)
Phone (multiple)
Hashed email (MD5 + SHA256)
Device ID
Personal address

Financial

Credit score & range
Net income
Household income
Net worth
Discretionary income
Stocks & bonds

Property

Home value
Mortgage rate
Mortgage type
Dwelling type
Bedrooms & bathrooms
Date purchased

Household

People in household
Children & ages
Marital status
Religion
Political party
Ethnicity

Vehicle

VIN number
Ownership patterns
Buy vs. lease behavior

Behavioral

1,800 digital behaviors
Affinities & interests
Keywords searched
Websites visited
Devices connected
Last seen activity

Where Your Data Works

One Pixel. 28 Destinations. Zero Middleware.

Every profile is hashed, formatted, and ready for direct upload — no DMP fees, no reformatting, no waiting.

M

TikTok

Phone-first match

Phone match

in

LinkedIn

B2B targeting

S

Snapchat

Gen Z reach

P

Pinterest

Shopper intent

r

Reddit

Community targeting

X

Real-time audiences

G

Google Customer Match

Search · Display · Shopping

30–60% match

Y

YouTube

Video prospecting

B

Microsoft Ads

Bing + Partners

TTD

The Trade Desk

UID2 flagship

UID2

h

Hulu

Connected TV

D+

Disney+

Premium streaming

P

Peacock

NBCUniversal streaming

R

Roku OneView

CTV ad platform

S

Samsung Ads

Smart TV inventory

♪

Spotify

Audio + podcast

a

Amazon DSP

Retail targeting

DV

DV360

Google DSP

Mm

MediaMath

Independent DSP

ID2

UID2 DSPs

Universal ID partners

Open standard

DM

Direct Mail

via Tiger Direct Mail

@

Cold Email

SMTP-ready files

◍

SMS

Phone-verified lists

GHL

GoHighLevel

All-in-one CRM

h

HubSpot

CRM sync

SF

Salesforce

Enterprise CRM

K

Klaviyo

Email + SMS automation

No platforms in this category.

Most Media Buyers Don't Know This

Why Uploading Your Own Audiences Drops Your Cost Per Lead

Every dollar you spend on Meta, Google, or TikTok goes through the same funnel. Understanding that funnel is the difference between $100 leads and $17 leads.

How Most Ads Run Today

You Pay the Platform to Guess

When you launch a campaign on Meta or Google, you set targeting parameters and the algorithm starts testing. It shows your ad to thousands of people it thinks might convert. Most of them don't. That testing period is called the learning phase, and you pay for every impression during it.

1 You set broad targeting

→

2 Algorithm tests thousands of people

→

3 Most don't convert. You pay anyway.

The learning phase can burn 20 to 40% of your budget before a single qualified lead comes in.

How It Works With Your Own Audience

You Hand the Platform a Verified List

Instead of telling Meta "find me homeowners over 40 with high income," you upload a file of 50,000 real people who match that description. The algorithm skips discovery entirely. It already knows exactly who to target. Your ads go straight to delivery.

1 You upload a verified audience

→

2 Platform matches your data to real users

→

3 Ads serve immediately. Zero waste.

No learning phase. No wasted impressions. Every dollar goes to a person you already know is qualified.

The Metric That Determines Everything

Event Match Quality: The Score Most Advertisers Have Never Seen

When you upload a customer list to Meta, it tries to match each row in your file to a real Facebook or Instagram user. Meta scores that match on a scale of 1 to 10. That score is called Event Match Quality (EMQ).

Here is why it matters: the higher your EMQ, the more of your audience actually gets served ads. A low EMQ means Meta couldn't match most of your list. You uploaded 50,000 people but only 5,000 got matched. The other 45,000 are wasted data. Your ads only reach a fraction of your intended audience, so the platform fills in the gaps with guesses. You're back to paying for discovery.

4–6 Typical EMQ Score

1 hashed email per person
10 to 25% match rate
Platform fills gaps with guesses
Higher CPL, more waste

8–9+ Big Easy Data EMQ Score

9+ identifiers per person
50%+ match rate
Platform matches almost everyone
Lower CPL, zero waste

The Full Roadmap: From Raw Data to Lower CPL

01

You define your ideal buyer. Homeowners, income over $75K, searched for your service in the last 30 days. Whatever your criteria, we filter for it.

02

We build the audience from verified sources. 89 data providers. Deterministic matching. Every record includes real contact info, financial data, and behavioral signals.

03

We hash everything for upload. Three emails hashed in SHA-256 and MD5. Multiple phone numbers. Formatted exactly how Meta, Google, and TikTok expect it.

04

You upload the file to your ad platform. No middleman. No API integration required. Just a CSV that's ready to go. Upload it the same way you'd upload any customer list.

05

The platform matches at 50%+ instead of 10%. Because you sent 9+ identifiers per person instead of one. More matches means more of your audience actually sees your ads.

06

Your CPL drops because there is zero waste. No learning phase. No broad targeting. Every impression goes to someone who matches your exact criteria. That's why our clients see 30 to 61% lower cost per lead.

See Your Match Rate Before You Commit

We pull a sample audience on the call. You see real data, real match rates, real numbers.

Built for B2C

You Sell to Consumers. We Find Them.

7,000+ consumer categories. 1,800 behavioral signals. Financial qualification built in. If your customer is a person with a wallet, we can build your audience. Here are a few verticals we work with:

HVAC Plumbing Roofing Med Spas Plastic Surgery Personal Injury Law Hotels & Hospitality Solar Insurance Furniture Home Renovation Digital Marketing + Any Consumer Brand

The Process

From First Call to First Results in 48 Hours

1

15-Minute Discovery Call

Tell us your vertical, your budget, and your goal. We pull a sample audience on the call so you see real data before you commit.

2

We Build Your First Audience

Custom filtered by behavior, financials, geography, and recency. Or we install your pixel. Either way, setup takes hours, not weeks.

3

You Upload and Launch

Hashed files go straight into Meta, Google, TikTok, or any platform on our list. Your CRM gets the full profiles. Campaigns go live.

4

You See the Difference

Lower cost per lead. Higher match rates. More qualified conversions. Most clients see measurable improvement in the first two weeks.

No annual contract. No setup fee. Month-to-month. Cancel anytime.

FAQ

Questions We Get Asked a Lot

How do you identify visitors if they never fill out a form?

Our pixel captures device-level signals from your site traffic and matches them against 89 data sources. This is not IP-based guessing. It's deterministic matching against a graph that covers 95% of the US population. When we get a match, you get the full profile: name, email, phone, financial data, property info, and behavioral signals. The visitor doesn't do anything. They just visit your site.

What's the difference between Identity Resolution and Consumer Signals?

Identity Resolution tells you who is already on your website right now. Consumer Signals builds you an audience of people who haven't visited yet but match your ideal buyer profile. Think of it this way: Identity Resolution captures existing demand. Consumer Signals creates new demand by putting qualified people in front of your ads before they ever search for you.

Why wouldn't I just use Meta or Google's built-in targeting?

You can. But their algorithms spend your money figuring out who to show your ads to. That learning phase is expensive. When you upload a pre-qualified audience from us, the algorithm skips discovery and goes straight to delivery. That's why our clients see 30 to 61% lower cost per lead. You're not paying the platform to learn. You're paying it to deliver.

Is this data legal and compliant?

Yes. All data is deterministic and sourced from verified providers, including Equifax, TransUnion, and Experian. Personally identifiable information is handled in accordance with applicable privacy regulations. When we upload to ad platforms, we use hashed identifiers (SHA-256, MD5). We don't scrape anything. We don't buy shady data. Every source is contracted and audited.

What kind of results should I actually expect?

It depends on your vertical, your offer, and your current ad setup. But here's what we've seen across real campaigns: a national annuities company cut CPL by 61% and got 190% more leads on the same budget. A garage door repair company went from $100 per lead to $17. Those aren't projections. Those are invoices.

How long does setup take?

The pixel installs in under five minutes. It's one line of JavaScript. For Consumer Signals, you tell us your ideal customer profile and we build the audience. Most clients are running data within 24 to 48 hours of signing up.

What makes your match rates higher than other identity resolution providers?

We send 9+ signal identifiers per person to every ad platform. That means three email addresses in three hash formats, plus multiple phone numbers. Most providers send one hashed email and hope it sticks. More signals means more matches. Our Meta EMQ scores consistently land between 8 and 9. Google Customer Match rates run 30 to 60% where most providers get 8%.

Your Website Has Visitors. We Tell You Who They Are.