We Mapped 33 Companies in This Space. Here's Where We Stand.
Most identity resolution vendors inflate match rates, hide pricing, and lock you into annual contracts. We pulled real data from G2 reviews, Reddit communities, and independent tests. Here's the truth.
Big Easy Data vs. Every Major SMB Identity Platform
| Feature | Big Easy Data | Opensend | Retention.com | Customers.ai | IntentBased | Pearl Diver | LeadPost |
|---|---|---|---|---|---|---|---|
| Entry Price | Custom | $500/mo | $500/mo | $600/mo | $315/mo | $1,818/mo | $249/mo |
| Real Match Rate | 50%+ | ~20% | 16-25% | Varies widely | 60-70% | ~25% | ~40% |
| Claimed Match Rate | 60-70% | 35-40% | 35% | 65-85% | 60-70% | 25% | 40% |
| Contract | Month-to-month | Month-to-month | Annual required | Month-to-month | None | Custom | Month-to-month |
| Emails Per Profile | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| Hash Formats | SHA-256, MD5, SHA-1 | SHA-256 only | SHA-256, MD5 | SHA-256 only | SHA-256 only | SHA-256 only | SHA-256 only |
| Multiple Phones | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | Limited |
| Credit Score | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Income/Net Worth | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | Partial |
| Home Value | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | Partial |
| Recency (24hr) | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Frequency (2x/3x) | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Meta Ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Google Display | ✓ | Partial | ✕ | ✓ | Partial | Partial | ✓ |
| YouTube | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| ✓ | ✕ | ✕ | ✕ | ✓ | Partial | ✕ | |
| TikTok | ✓ | ✕ | ✕ | ✓ | ✕ | ✕ | ✕ |
| Direct Mail | ✓ | ✓ | ✕ | Partial | Partial | ✕ | ✓ |
| CTV/UID2 | Coming | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| GoHighLevel | Native | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| G2 Rating | Building | 4.7 (138) | 4.5 (122) | 4.8 (3,177) | N/A | 4.4 (1,200+) | 4.1 |
| Setup Time | 1-2 days | Days | Days | Weeks | Demo only | Custom | Days |
| Price Surprises | No | Reported | N/A | 140% increase | No | Recent increase | No |
You Read the Table. Now See It Live.
Big Easy Data combines identity resolution with 7,238 consumer signals in one platform. No other SMB tool does both. Book a demo and we will pull a sample audience for your vertical in 15 minutes.
Big Easy Data audiences activate on 20+ platforms: Meta, Google, YouTube, TikTok, LinkedIn, Snapchat, Amazon DSP, The Trade Desk, CTV (Hulu, Disney+, Peacock, Roku), programmatic DSPs, direct mail, email, SMS, and CRM platforms including GoHighLevel.
See the full technical breakdown on our Signal Advantage page. Managing clients? See how agencies use Big Easy Data across multiple verticals.
From r/FacebookAds, r/PPC, r/ecommerce, and r/Entrepreneur
"Most tools claiming 80% deliver 10-25%. The gap between claimed and actual match rates is the biggest lie in this space."
"Actual match rate is closer to 20% based on independent A/B tests. The sales team will tell you 35-40%. Run your own numbers."
"Data accuracy is problematic approximately 70% of the time. We stopped using it after three months of bad leads."
"140% surprise price increase mid-contract. No warning, no negotiation. Just a new invoice."
The Only Other Companies With Our Financial Data
| Company | Pricing | Financial Data | Setup |
|---|---|---|---|
| TransUnion TruAudience | $40,000-$200,000+/year | Full financial data | Enterprise sales cycle. Requires a data team. |
| Experian Marketing | Custom enterprise pricing | Full financial data | Multi-year contracts. |
| LiveRamp | $60,000-$480,000+/year | All hash formats, all channels | Requires dedicated infrastructure team. |
| Stirista OMNA | $5,000+/month minimum | Closest architectural match | Real-time identity updates. |
| Big Easy Data | SMB-accessible pricing | Same financial data. Same multi-identifier output. | Live in 1-2 days. |
Every company above charges enterprise minimums to access credit scores, income, net worth, and home values alongside identity resolution. We deliver the same data at SMB pricing. No data team required.
Ready to See Real Match Rates?
Book a 15-minute call. We will pull a sample audience for your vertical and show you exactly what changes. Or see what these match rates mean for real ad accounts in our case studies.