/* ==========================================================================
   Big Easy Data — Main Stylesheet
   Design: "Data Noir" — dark, sophisticated, electric blue accents
   ========================================================================== */

/* ---------- CSS Custom Properties ---------- */
:root {
    /* Colors */
    --c-dark:        #0a1628;
    --c-dark-2:      #0f1f3a;
    --c-dark-3:      #152447;
    --c-navy:        #1a2d52;
    --c-blue:        #3b82f6;
    --c-blue-light:  #60a5fa;
    --c-blue-glow:   rgba(59, 130, 246, 0.25);
    --c-teal:        #06d6a0;
    --c-teal-glow:   rgba(6, 214, 160, 0.2);
    --c-red:         #ef4444;
    --c-amber:       #f59e0b;
    --c-white:       #ffffff;
    --c-gray-50:     #f8fafc;
    --c-gray-100:    #f1f5f9;
    --c-gray-200:    #e2e8f0;
    --c-gray-300:    #cbd5e1;
    --c-gray-400:    #94a3b8;
    --c-gray-500:    #64748b;
    --c-gray-600:    #475569;
    --c-text:        #e2e8f0;
    --c-text-muted:  #94a3b8;
    --c-text-dark:   #1e293b;
    --c-text-dark-muted: #64748b;

    /* Surfaces */
    --surface-card:  rgba(255, 255, 255, 0.03);
    --surface-card-hover: rgba(255, 255, 255, 0.06);
    --border-subtle: rgba(59, 130, 246, 0.12);
    --border-light:  rgba(255, 255, 255, 0.08);

    /* Typography */
    --ff-display: 'Bricolage Grotesque', Georgia, serif;
    --ff-body:    'Plus Jakarta Sans', system-ui, sans-serif;
    --ff-mono:    'IBM Plex Mono', 'Courier New', monospace;

    /* Spacing */
    --space-xs:  0.5rem;
    --space-sm:  1rem;
    --space-md:  1.5rem;
    --space-lg:  2.5rem;
    --space-xl:  4rem;
    --space-2xl: 6rem;
    --space-3xl: 8rem;

    /* Layout */
    --container:     1200px;
    --container-lg:  1400px;
    --container-sm:  800px;
    --gutter:        1.5rem;
    --header-h:      72px;

    /* Radii */
    --r-sm:  6px;
    --r-md:  12px;
    --r-lg:  20px;
    --r-xl:  28px;
    --r-full: 9999px;

    /* Shadows */
    --shadow-sm:  0 1px 3px rgba(0,0,0,0.3);
    --shadow-md:  0 4px 20px rgba(0,0,0,0.4);
    --shadow-lg:  0 12px 40px rgba(0,0,0,0.5);
    --shadow-glow: 0 0 60px var(--c-blue-glow);

    /* Transitions */
    --ease: cubic-bezier(0.22, 1, 0.36, 1);
    --t-fast: 0.2s var(--ease);
    --t-med:  0.4s var(--ease);
    --t-slow: 0.6s var(--ease);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
    font-family: var(--ff-body);
    font-size: 1rem;
    line-height: 1.75;
    color: var(--c-text);
    background: var(--c-dark);
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
}

img { max-width: 100%; height: auto; display: block; }
a   { color: var(--c-blue-light); text-decoration: none; transition: color var(--t-fast); }
a:hover { color: var(--c-teal); }
ul, ol { list-style: none; }

/* ---------- Scroll Progress Bar ---------- */
.scroll-progress {
    position: fixed;
    top: 0;
    left: 0;
    height: 2px;
    background: linear-gradient(90deg, var(--c-blue), var(--c-teal));
    z-index: 10001;
    transition: width 0.1s linear;
    pointer-events: none;
}

/* ---------- Custom Scrollbar ---------- */
::-webkit-scrollbar { width: 6px; }
::-webkit-scrollbar-track { background: var(--c-dark); }
::-webkit-scrollbar-thumb { background: var(--c-dark-3); border-radius: 3px; }
::-webkit-scrollbar-thumb:hover { background: var(--c-blue); }

/* ---------- Selection Color ---------- */
::selection {
    background: rgba(59, 130, 246, 0.3);
    color: var(--c-white);
}

/* ---------- Skip Link (Accessibility) ---------- */
.skip-link {
    position: absolute;
    left: -9999px;
    top: auto;
    width: 1px;
    height: 1px;
    overflow: hidden;
    font-family: var(--ff-body);
    font-size: 0.875rem;
}
.skip-link:focus {
    position: fixed;
    top: 0;
    left: 0;
    width: auto;
    height: auto;
    padding: 1rem 1.5rem;
    background: var(--c-blue);
    color: var(--c-white);
    z-index: 10000;
    text-decoration: none;
    border-radius: 0 0 var(--r-sm) 0;
}

/* ---------- Grain Overlay ---------- */
.grain-overlay {
    position: fixed; inset: 0;
    pointer-events: none;
    z-index: 9999;
    opacity: 0.022;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    background-repeat: repeat;
}

/* ---------- Layout ---------- */
.container {
    width: 100%;
    max-width: var(--container);
    margin: 0 auto;
    padding: 0 var(--gutter);
}
.container--lg  { max-width: var(--container-lg); }
.container--narrow { max-width: var(--container-sm); }

/* ---------- Typography ---------- */
h1, h2, h3, h4, h5, h6 {
    font-family: var(--ff-display);
    font-weight: 700;
    line-height: 1.15;
    letter-spacing: -0.02em;
    text-wrap: balance;
}
h1 { font-size: clamp(2.4rem, 5vw, 4.2rem); }
h2 { font-size: clamp(1.8rem, 3.5vw, 3rem); }
h3 { font-size: clamp(1.3rem, 2.2vw, 1.75rem); }
h4 { font-size: 1.25rem; }

.label {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--c-blue);
}
.label--teal { color: var(--c-teal); }
.label--red  { color: var(--c-red); }

.stat-number {
    font-family: var(--ff-mono);
    font-weight: 600;
    color: var(--c-blue-light);
}

/* ---------- Buttons ---------- */
.btn {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    font-family: var(--ff-body);
    font-weight: 600;
    font-size: 0.9375rem;
    padding: 0.8rem 1.6rem;
    border-radius: var(--r-full);
    border: none;
    cursor: pointer;
    transition: all var(--t-fast);
    text-decoration: none;
    white-space: nowrap;
}
.btn svg { transition: transform var(--t-fast); }
.btn:hover svg { transform: translateX(3px); }

.btn--primary {
    background: linear-gradient(135deg, var(--c-blue) 0%, #2563eb 100%);
    color: var(--c-white);
    box-shadow: 0 2px 16px var(--c-blue-glow), inset 0 1px 0 rgba(255,255,255,0.1);
}
.btn--primary:hover {
    background: linear-gradient(135deg, #60a5fa 0%, var(--c-blue) 100%);
    color: var(--c-white);
    box-shadow: 0 4px 28px var(--c-blue-glow);
    transform: translateY(-1px);
}

.btn--ghost {
    background: transparent;
    color: var(--c-text);
    border: 1px solid var(--border-light);
}
.btn--ghost:hover {
    border-color: var(--c-blue);
    color: var(--c-blue-light);
    background: rgba(59,130,246,0.06);
    transform: translateY(-1px);
}

.btn--outline {
    background: transparent;
    color: var(--c-blue-light);
    border: 1px solid var(--c-blue);
}
.btn--outline:hover {
    background: var(--c-blue);
    color: var(--c-white);
    transform: translateY(-1px);
    box-shadow: 0 4px 16px var(--c-blue-glow);
}

.btn--lg { padding: 1rem 2.2rem; font-size: 1.0625rem; }
.btn--sm { padding: 0.55rem 1.2rem; font-size: 0.8125rem; }

.btn--dark {
    background: var(--c-dark);
    color: var(--c-text);
}
.btn--dark:hover {
    background: var(--c-dark-2);
    color: var(--c-blue-light);
}

/* ---------- Header ---------- */
.site-header {
    position: fixed;
    top: 0; left: 0; right: 0;
    z-index: 1000;
    height: var(--header-h);
    display: flex;
    align-items: center;
    transition: background var(--t-med), box-shadow var(--t-med), backdrop-filter var(--t-med);
}
.site-header.is-solid {
    background: rgba(10, 22, 40, 0.92);
    backdrop-filter: blur(16px) saturate(1.4);
    -webkit-backdrop-filter: blur(16px) saturate(1.4);
    box-shadow: 0 1px 0 var(--border-subtle);
}

.site-header__inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: 100%;
}

/* Logo */
.site-logo {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    text-decoration: none;
    color: var(--c-white);
}
.site-logo__text {
    font-family: var(--ff-display);
    font-weight: 700;
    font-size: 1.2rem;
    letter-spacing: -0.02em;
}

/* Nav */
.site-nav__list {
    display: flex;
    align-items: center;
    gap: 0.25rem;
}
.site-nav__link {
    display: flex;
    align-items: center;
    gap: 0.3rem;
    font-size: 0.875rem;
    font-weight: 500;
    color: var(--c-gray-300);
    padding: 0.5rem 0.9rem;
    border-radius: var(--r-sm);
    transition: all var(--t-fast);
    background: none;
    border: none;
    cursor: pointer;
    font-family: var(--ff-body);
}
.site-nav__link:hover { color: var(--c-white); background: rgba(255,255,255,0.05); }

/* Mega Dropdown */
.has-dropdown { position: relative; }
.mega-dropdown {
    position: absolute;
    top: calc(100% + 8px);
    left: 50%;
    transform: translateX(-50%) translateY(8px);
    opacity: 0;
    pointer-events: none;
    transition: all var(--t-fast);
    z-index: 100;
}
.has-dropdown > .site-nav__link[aria-expanded="true"] + .mega-dropdown {
    opacity: 1;
    pointer-events: auto;
    transform: translateX(-50%) translateY(0);
}
.mega-dropdown__inner {
    display: flex;
    gap: 0.75rem;
    background: var(--c-dark-2);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-lg);
    padding: 0.75rem;
    box-shadow: var(--shadow-lg);
    min-width: 480px;
}
.mega-card {
    display: flex;
    align-items: flex-start;
    gap: 0.75rem;
    padding: 1rem;
    border-radius: var(--r-md);
    transition: background var(--t-fast);
    flex: 1;
    text-decoration: none;
    color: var(--c-text);
}
.mega-card:hover { background: rgba(59,130,246,0.08); color: var(--c-white); }
.mega-card__icon {
    flex-shrink: 0;
    width: 40px; height: 40px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(59,130,246,0.1);
    border-radius: var(--r-sm);
    color: var(--c-blue);
}
.mega-card__title {
    display: block;
    font-family: var(--ff-display);
    font-weight: 600;
    font-size: 0.9375rem;
    margin-bottom: 0.15rem;
}
.mega-card__desc {
    display: block;
    font-size: 0.8125rem;
    color: var(--c-text-muted);
    line-height: 1.4;
}

/* Header Actions */
.site-header__actions {
    display: flex;
    align-items: center;
    gap: 0.75rem;
}

/* Mobile Toggle */
.mobile-toggle {
    display: none;
    flex-direction: column;
    gap: 5px;
    background: none;
    border: none;
    cursor: pointer;
    padding: 4px;
}
.mobile-toggle span {
    width: 22px; height: 2px;
    background: var(--c-white);
    border-radius: 2px;
    transition: all var(--t-fast);
}
.mobile-toggle[aria-expanded="true"] span:nth-child(1) { transform: rotate(45deg) translateY(7px); }
.mobile-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.mobile-toggle[aria-expanded="true"] span:nth-child(3) { transform: rotate(-45deg) translateY(-7px); }

/* ---------- Sections ---------- */
.section {
    padding: var(--space-3xl) 0;
    position: relative;
}
.section--dark   { background: var(--c-dark); color: var(--c-text); }
.section--dark-2 { background: var(--c-dark-2); color: var(--c-text); }
.section--light  { background: var(--c-gray-50); color: var(--c-text-dark); }
.section--light p { color: #334155; line-height: 1.75; }
.section--light .label { color: var(--c-blue); }

.section__header {
    text-align: center;
    max-width: 680px;
    margin: 0 auto var(--space-xl);
}
.section__header p {
    margin-top: var(--space-sm);
    color: var(--c-text-muted);
    font-size: 1.0625rem;
}
.section--light .section__header p { color: var(--c-text-dark-muted); }

/* ---------- Mid-Section CTA ---------- */
.section__mid-cta {
    text-align: center;
    padding: var(--space-lg) 0;
}

/* ---------- Hero ---------- */
.hero {
    position: relative;
    padding: calc(var(--header-h) + var(--space-3xl)) 0 var(--space-3xl);
    overflow: hidden;
    min-height: 90vh;
    display: flex;
    align-items: center;
}
.hero--sm {
    min-height: auto;
    padding: calc(var(--header-h) + var(--space-2xl)) 0 var(--space-2xl);
}

.hero__glow {
    position: absolute;
    width: 600px;
    height: 600px;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    background: radial-gradient(circle, rgba(59, 130, 246, 0.2) 0%, transparent 70%);
    filter: blur(80px);
    pointer-events: none;
    z-index: 0;
    animation: glowPulse 6s ease-in-out infinite alternate;
}
.hero__glow-2 {
    position: absolute;
    width: 400px;
    height: 400px;
    top: 30%;
    right: -10%;
    background: radial-gradient(circle, rgba(6, 214, 160, 0.12) 0%, transparent 70%);
    filter: blur(60px);
    pointer-events: none;
    z-index: 0;
    animation: glowPulse 8s ease-in-out infinite alternate-reverse;
}

@keyframes glowPulse {
    0% { opacity: 0.6; transform: translate(-50%, -50%) scale(1); }
    100% { opacity: 1; transform: translate(-50%, -50%) scale(1.15); }
}

.hero__grid-bg {
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(rgba(59, 130, 246, 0.03) 1px, transparent 1px),
        linear-gradient(90deg, rgba(59, 130, 246, 0.03) 1px, transparent 1px);
    background-size: 60px 60px;
    mask-image: radial-gradient(ellipse 80% 60% at 50% 40%, black 30%, transparent 70%);
    -webkit-mask-image: radial-gradient(ellipse 80% 60% at 50% 40%, black 30%, transparent 70%);
    pointer-events: none;
    z-index: 0;
}

.hero__content {
    position: relative;
    z-index: 1;
    text-align: center;
    max-width: 860px;
    margin: 0 auto;
}

.hero__badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    color: var(--c-teal);
    background: rgba(6, 214, 160, 0.08);
    border: 1px solid rgba(6, 214, 160, 0.2);
    padding: 0.4rem 1rem;
    border-radius: var(--r-full);
    margin-bottom: var(--space-md);
}
.hero__badge::before {
    content: '';
    width: 6px; height: 6px;
    background: var(--c-teal);
    border-radius: 50%;
    animation: pulse-dot 2s ease infinite;
}
@keyframes pulse-dot {
    0%, 100% { opacity: 1; box-shadow: 0 0 0 0 var(--c-teal-glow); }
    50%      { opacity: 0.6; box-shadow: 0 0 0 8px transparent; }
}

.hero__title {
    margin-bottom: var(--space-md);
    font-weight: 800;
    background: linear-gradient(135deg, var(--c-white) 0%, var(--c-gray-300) 50%, var(--c-blue-light) 100%);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}
.hero__title em {
    font-style: normal;
    background: linear-gradient(135deg, var(--c-blue) 0%, var(--c-teal) 100%);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}

.hero__desc {
    font-size: 1.125rem;
    color: var(--c-text-muted);
    max-width: 620px;
    margin: 0 auto var(--space-lg);
    line-height: 1.7;
}

.hero__actions {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 1rem;
    flex-wrap: wrap;
}

/* Hero Stats Bar */
.hero__stats {
    display: flex;
    justify-content: center;
    gap: var(--space-xl);
    margin-top: var(--space-2xl);
    padding-top: var(--space-lg);
    border-top: 1px solid var(--border-light);
    flex-wrap: wrap;
}
.hero__stat {
    text-align: center;
}
.hero__stat-value {
    font-family: var(--ff-mono);
    font-size: clamp(1.8rem, 3vw, 2.5rem);
    font-weight: 700;
    color: var(--c-white);
    line-height: 1;
    margin-bottom: 0.3rem;
}
.hero__stat-label {
    font-size: 0.8125rem;
    color: var(--c-text-muted);
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

/* ---------- Service Cards (Homepage) ---------- */
.services-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: var(--space-lg);
}

.service-card {
    position: relative;
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-xl);
    padding: var(--space-xl);
    transition: all var(--t-med);
    overflow: hidden;
    text-decoration: none;
    color: var(--c-text);
    display: flex;
    flex-direction: column;
}
.service-card::before {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(135deg, rgba(59,130,246,0.05) 0%, transparent 60%);
    opacity: 0;
    transition: opacity var(--t-med);
}
.service-card:hover {
    border-color: rgba(59,130,246,0.3);
    transform: translateY(-4px);
    box-shadow: var(--shadow-glow);
    color: var(--c-white);
}
.service-card:hover::before { opacity: 1; }

.service-card__icon {
    width: 56px; height: 56px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(59,130,246,0.1);
    border-radius: var(--r-md);
    color: var(--c-blue);
    margin-bottom: var(--space-md);
    position: relative;
    z-index: 1;
}
.service-card__title {
    font-size: 1.5rem;
    margin-bottom: var(--space-sm);
    position: relative;
    z-index: 1;
}
.service-card__desc {
    color: var(--c-text-muted);
    margin-bottom: var(--space-md);
    position: relative;
    z-index: 1;
    flex: 1;
}
.service-card__features {
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem;
    position: relative;
    z-index: 1;
    margin-bottom: var(--space-md);
}
.service-card__tag {
    font-family: var(--ff-mono);
    font-size: 0.6875rem;
    color: var(--c-blue-light);
    background: rgba(59,130,246,0.08);
    border: 1px solid rgba(59,130,246,0.15);
    padding: 0.25rem 0.6rem;
    border-radius: var(--r-full);
}
.service-card__cta {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    font-weight: 600;
    font-size: 0.875rem;
    color: var(--c-blue);
    position: relative;
    z-index: 1;
    transition: gap var(--t-fast);
}
.service-card:hover .service-card__cta { gap: 0.7rem; color: var(--c-blue-light); }

/* ---------- Proof Points / Results ---------- */
.results-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: var(--space-lg);
}

.result-card {
    text-align: center;
    padding: var(--space-xl);
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-xl);
    transition: all var(--t-med);
    will-change: transform;
}
.result-card:hover {
    border-color: rgba(59,130,246,0.3);
    background: var(--surface-card-hover);
    transform: translateY(-3px);
    box-shadow: 0 8px 30px rgba(0,0,0,0.3);
}
.result-card__value {
    font-family: var(--ff-mono);
    font-size: clamp(2.5rem, 4vw, 3.5rem);
    font-weight: 700;
    line-height: 1;
    margin-bottom: 0.5rem;
}
.result-card__value--blue { color: var(--c-blue-light); }
.result-card__value--teal { color: var(--c-teal); }
.result-card__value--amber { color: var(--c-amber); }
.result-card__label {
    font-size: 0.9375rem;
    color: var(--c-text-muted);
}
.result-card__context {
    font-size: 0.8125rem;
    color: var(--c-gray-500);
    margin-top: 0.5rem;
    font-family: var(--ff-mono);
}

/* ---------- Trust Partners ---------- */
/* ---------- Trust Section (Powered by Data) ---------- */
.trust-section { padding: var(--space-2xl) 0; }

.trust-section__head {
    text-align: center;
    max-width: 640px;
    margin: 0 auto var(--space-xl);
}
.trust-section__head .label { display: inline-block; margin-bottom: var(--space-sm); }
.trust-section__title {
    font-size: clamp(1.5rem, 2.6vw, 2.25rem);
    line-height: 1.2;
    margin-bottom: var(--space-sm);
    color: var(--c-white);
}
.trust-section__desc {
    color: var(--c-text-muted);
    font-size: 1.0625rem;
    line-height: 1.6;
    max-width: 520px;
    margin: 0 auto;
}

.trust-row {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: clamp(1rem, 2.4vw, 2rem) clamp(1.25rem, 3vw, 2.5rem);
    flex-wrap: wrap;
    padding: var(--space-md) 0 0;
}
.trust-row__item {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 64px;
    padding: 0.875rem 1.35rem;
    background: rgba(255, 255, 255, 0.04);
    border: 1px solid rgba(255, 255, 255, 0.07);
    border-radius: var(--r-md);
    backdrop-filter: blur(6px);
    transition: transform var(--t-fast), border-color var(--t-fast), background var(--t-fast);
}
.trust-row__item:hover {
    transform: translateY(-2px);
    background: rgba(255, 255, 255, 0.06);
    border-color: rgba(255, 255, 255, 0.14);
}
.trust-logo {
    display: block;
    height: 28px;
    width: auto;
    max-width: 180px;
}

.trust-row__more {
    display: inline-flex;
    align-items: baseline;
    gap: 0.5rem;
    padding: 0.875rem 1.35rem;
    min-height: 64px;
    border-radius: var(--r-md);
    background: linear-gradient(135deg, rgba(59,130,246,0.12), rgba(6,214,160,0.08));
    border: 1px solid rgba(59,130,246,0.25);
}
.trust-row__more-num {
    font-family: var(--ff-mono);
    font-size: 1.1rem;
    font-weight: 600;
    color: var(--c-blue-light);
}
.trust-row__more-text {
    font-size: 0.875rem;
    color: var(--c-text);
    letter-spacing: 0.01em;
}

@media (max-width: 640px) {
    .trust-row { gap: 0.75rem; }
    .trust-row__item { padding: 0.625rem 1rem; min-height: 56px; }
    .trust-logo { height: 24px; }
    .trust-row__more { padding: 0.625rem 1rem; min-height: 56px; }
}

/* ---------- How It Works (Steps) ---------- */
.steps {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
    gap: var(--space-lg);
    counter-reset: steps;
}
.step {
    position: relative;
    padding: var(--space-lg);
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-lg);
    counter-increment: steps;
    transition: all var(--t-med);
}
.step:hover {
    border-color: rgba(59,130,246,0.3);
    transform: translateY(-2px);
}
.step::before {
    content: counter(steps, decimal-leading-zero);
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--c-blue);
    background: rgba(59,130,246,0.1);
    padding: 0.3rem 0.65rem;
    border-radius: var(--r-full);
    display: inline-block;
    margin-bottom: var(--space-sm);
}
.step__title {
    font-size: 1.125rem;
    margin-bottom: 0.5rem;
}
.step__desc {
    font-size: 0.875rem;
    color: var(--c-text-muted);
    line-height: 1.6;
}

/* ---------- Data Categories ---------- */
.data-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: var(--space-md);
}
.data-card {
    background: var(--c-white);
    border: 1px solid var(--c-gray-200);
    border-radius: var(--r-lg);
    padding: var(--space-lg);
    transition: all var(--t-med);
}
.data-card:hover {
    border-color: var(--c-blue);
    box-shadow: 0 8px 32px rgba(59,130,246,0.08);
    transform: translateY(-2px);
}

/* Dark variant */
.section--dark .data-card,
.section--dark-2 .data-card {
    background: var(--surface-card);
    border-color: var(--border-subtle);
}
.section--dark .data-card:hover,
.section--dark-2 .data-card:hover {
    border-color: rgba(59,130,246,0.3);
    box-shadow: var(--shadow-glow);
}

.data-card__icon {
    width: 44px; height: 44px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(59,130,246,0.08);
    border-radius: var(--r-sm);
    color: var(--c-blue);
    margin-bottom: var(--space-sm);
}
.section--light .data-card__icon {
    background: rgba(59,130,246,0.06);
}
.data-card__title {
    font-size: 1.0625rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}
.section--light .data-card__title { color: var(--c-text-dark); }
.data-card__list {
    font-size: 0.8125rem;
    color: var(--c-text-muted);
    line-height: 1.8;
}
.section--light .data-card__list { color: var(--c-text-dark-muted); }
.data-card__list li {
    display: flex;
    align-items: center;
    gap: 0.4rem;
}
.data-card__list li::before {
    content: '';
    width: 4px; height: 4px;
    background: var(--c-blue);
    border-radius: 50%;
    flex-shrink: 0;
}

/* ---------- Tech Stack ---------- */
.tech-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: var(--space-sm);
}
.tech-item {
    display: flex;
    align-items: center;
    gap: 0.75rem;
    padding: 1rem;
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-md);
    font-size: 0.875rem;
    font-weight: 500;
    transition: all var(--t-fast);
}
.tech-item:hover {
    border-color: rgba(59,130,246,0.3);
    background: var(--surface-card-hover);
}
.tech-item__dot {
    width: 8px; height: 8px;
    border-radius: 50%;
    background: var(--c-blue);
    flex-shrink: 0;
}

/* ---------- Case Study Cards ---------- */
.case-study {
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-xl);
    padding: var(--space-xl);
    margin-bottom: var(--space-lg);
}
.case-study--featured {
    background: linear-gradient(135deg, rgba(59,130,246,0.08) 0%, rgba(6,214,160,0.04) 100%);
    border-color: rgba(59,130,246,0.2);
    padding: var(--space-2xl);
}
.case-study__label {
    display: inline-block;
    font-family: var(--ff-mono);
    font-size: 0.6875rem;
    font-weight: 600;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--c-teal);
    background: rgba(6,214,160,0.1);
    padding: 0.25rem 0.75rem;
    border-radius: var(--r-full);
    margin-bottom: var(--space-md);
}
.case-study__title {
    font-size: 1.5rem;
    margin-bottom: var(--space-sm);
}
.case-study__desc {
    color: var(--c-text-muted);
    max-width: 640px;
    margin-bottom: var(--space-lg);
}
.case-study__metrics {
    display: flex;
    gap: var(--space-xl);
    flex-wrap: wrap;
}
.case-study__metric {
    text-align: left;
}
.case-study__metric-value {
    font-family: var(--ff-mono);
    font-size: 2.5rem;
    font-weight: 700;
    line-height: 1;
    margin-bottom: 0.25rem;
}
.case-study__metric-label {
    font-size: 0.8125rem;
    color: var(--c-text-muted);
}

/* ---------- Filter Stack Demo ---------- */
.filter-stack {
    background: var(--c-dark);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-xl);
    padding: var(--space-xl);
    max-width: 640px;
    margin: 0 auto;
    box-shadow: 0 8px 32px rgba(0,0,0,0.25);
}
.filter-stack__title {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    color: var(--c-blue);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: var(--space-md);
    padding-bottom: var(--space-sm);
    border-bottom: 1px solid var(--border-subtle);
}
.filter-item {
    display: flex;
    align-items: flex-start;
    gap: 0.85rem;
    padding: 0.85rem 0.5rem;
    border-bottom: 1px solid var(--border-light);
    font-size: 0.9rem;
    color: var(--c-text);
    line-height: 1.55;
    transition: background var(--t-fast);
    border-radius: var(--r-sm);
    margin: 0 -0.5rem;
}
.filter-item:hover { background: rgba(255,255,255,0.02); }
.filter-item:last-child { border-bottom: none; }
.filter-item__check {
    width: 22px; height: 22px;
    flex-shrink: 0;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(6,214,160,0.12);
    border: 1px solid rgba(6,214,160,0.25);
    border-radius: var(--r-sm);
    color: var(--c-teal);
    margin-top: 0.05rem;
    font-size: 0.7rem;
    font-weight: 700;
}

/* ---------- Channels / Platform Grid ---------- */
/* ==========================================================================
   Activation Console — "Where Your Data Works"
   Interactive, brand-accented platform explorer
   ========================================================================== */
.activation { padding: var(--space-2xl) 0; }

.activation__head {
    text-align: center;
    max-width: 720px;
    margin: 0 auto var(--space-xl);
}
.activation__head .label { display: inline-block; margin-bottom: var(--space-sm); }
.activation__head h2 { margin-bottom: var(--space-sm); }
.activation__head h2 em {
    font-style: normal;
    background: linear-gradient(90deg, var(--c-blue-light), var(--c-teal));
    -webkit-background-clip: text;
    background-clip: text;
    -webkit-text-fill-color: transparent;
}
.activation__head p {
    color: var(--c-text-muted);
    font-size: 1.0625rem;
    line-height: 1.65;
    margin: 0 auto var(--space-md);
    max-width: 560px;
}
.activation__pulse {
    display: inline-flex;
    align-items: center;
    gap: 0.625rem;
    padding: 0.5rem 1rem;
    background: rgba(6, 214, 160, 0.08);
    border: 1px solid rgba(6, 214, 160, 0.22);
    border-radius: var(--r-full);
    font-family: var(--ff-mono);
    font-size: 0.78rem;
    color: var(--c-text);
    letter-spacing: 0.02em;
}
.activation__pulse strong { color: var(--c-teal); font-weight: 600; }
.activation__pulse-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--c-teal);
    box-shadow: 0 0 0 0 rgba(6, 214, 160, 0.7);
    animation: activation-pulse 1.8s ease-out infinite;
}
@keyframes activation-pulse {
    0%   { box-shadow: 0 0 0 0 rgba(6, 214, 160, 0.55); }
    70%  { box-shadow: 0 0 0 10px rgba(6, 214, 160, 0); }
    100% { box-shadow: 0 0 0 0 rgba(6, 214, 160, 0); }
}

/* ---------- Console shell ---------- */
.activation__console {
    background: linear-gradient(180deg, rgba(255,255,255,0.02), rgba(255,255,255,0.005));
    border: 1px solid var(--border-light);
    border-radius: var(--r-xl);
    padding: clamp(1rem, 2.2vw, 1.75rem);
    position: relative;
    overflow: hidden;
}
.activation__console::before {
    content: "";
    position: absolute;
    inset: -1px;
    border-radius: inherit;
    padding: 1px;
    background: linear-gradient(135deg, rgba(59,130,246,0.18), transparent 45%, rgba(6,214,160,0.14));
    -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
    -webkit-mask-composite: xor; mask-composite: exclude;
    pointer-events: none;
}

/* ---------- Tabs ---------- */
.activation__tabs {
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem;
    padding: 0.25rem;
    margin-bottom: var(--space-md);
    background: rgba(0,0,0,0.25);
    border: 1px solid var(--border-light);
    border-radius: var(--r-full);
    justify-content: center;
}
.activation__tab {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.55rem 1rem;
    background: transparent;
    color: var(--c-text-muted);
    border: 1px solid transparent;
    border-radius: var(--r-full);
    font-family: var(--ff-body);
    font-size: 0.82rem;
    font-weight: 500;
    letter-spacing: 0.01em;
    cursor: pointer;
    transition: color var(--t-fast), background var(--t-fast), border-color var(--t-fast), transform var(--t-fast);
    white-space: nowrap;
}
.activation__tab:hover { color: var(--c-text); background: rgba(255,255,255,0.04); }
.activation__tab.is-active {
    background: linear-gradient(135deg, rgba(59,130,246,0.18), rgba(6,214,160,0.10));
    border-color: rgba(59,130,246,0.35);
    color: var(--c-white);
    box-shadow: 0 4px 16px rgba(59,130,246,0.15);
}
.activation__tab-count {
    font-family: var(--ff-mono);
    font-size: 0.72rem;
    padding: 0.1rem 0.45rem;
    background: rgba(255,255,255,0.06);
    color: var(--c-gray-300);
    border-radius: var(--r-full);
    min-width: 28px;
    text-align: center;
}
.activation__tab.is-active .activation__tab-count {
    background: rgba(59,130,246,0.3);
    color: var(--c-white);
}

/* ---------- Grid + Tiles ---------- */
.activation__grid {
    display: grid;
    grid-template-columns: repeat(auto-fill, minmax(260px, 1fr));
    gap: 0.75rem;
    position: relative;
}

.platform-tile {
    --brand: var(--c-blue);
    position: relative;
    display: flex;
    align-items: center;
    gap: 0.875rem;
    padding: 0.875rem 1rem;
    background: rgba(255,255,255,0.03);
    border: 1px solid var(--border-light);
    border-radius: var(--r-md);
    overflow: hidden;
    transition: transform 0.35s var(--ease),
                border-color 0.35s var(--ease),
                background 0.35s var(--ease),
                opacity 0.3s var(--ease);
    will-change: transform, opacity;
}
.platform-tile::before {
    content: "";
    position: absolute;
    left: 0; top: 0; bottom: 0;
    width: 3px;
    background: var(--brand);
    opacity: 0.6;
    transition: opacity var(--t-fast), width var(--t-fast);
}
.platform-tile::after {
    content: "";
    position: absolute;
    inset: 0;
    background: radial-gradient(240px circle at 100% 0%, color-mix(in srgb, var(--brand) 14%, transparent), transparent 60%);
    opacity: 0;
    transition: opacity var(--t-med);
    pointer-events: none;
}
.platform-tile:hover {
    transform: translateY(-3px);
    border-color: color-mix(in srgb, var(--brand) 45%, var(--border-light));
    background: rgba(255,255,255,0.05);
}
.platform-tile:hover::before { opacity: 1; width: 4px; }
.platform-tile:hover::after  { opacity: 1; }

.platform-tile__mono {
    flex-shrink: 0;
    width: 44px;
    height: 44px;
    border-radius: var(--r-sm);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-family: var(--ff-display);
    font-weight: 700;
    font-size: 1.05rem;
    letter-spacing: -0.02em;
    box-shadow: 0 2px 8px rgba(0,0,0,0.25);
}
.platform-tile__mono--google {
    background: conic-gradient(from 0deg,
        #4285F4 0 25%, #34A853 25% 50%, #FBBC04 50% 75%, #EA4335 75% 100%);
    color: #fff;
    position: relative;
}
.platform-tile__mono--google::after {
    content: "G";
    position: absolute;
    inset: 4px;
    background: #0a1628;
    border-radius: 4px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    color: #4285F4;
    font-weight: 700;
}

.platform-tile__body {
    flex: 1;
    min-width: 0;
}
.platform-tile__name {
    font-size: 0.95rem;
    font-weight: 600;
    line-height: 1.2;
    color: var(--c-white);
    margin-bottom: 0.2rem;
    letter-spacing: -0.01em;
    overflow: hidden;
    text-overflow: ellipsis;
    white-space: nowrap;
}
.platform-tile__meta {
    display: block;
    font-size: 0.78rem;
    color: var(--c-text-muted);
    line-height: 1.3;
    overflow: hidden;
    text-overflow: ellipsis;
    white-space: nowrap;
}
.platform-tile__badge {
    flex-shrink: 0;
    font-family: var(--ff-mono);
    font-size: 0.68rem;
    font-weight: 500;
    padding: 0.25rem 0.5rem;
    background: color-mix(in srgb, var(--brand) 14%, transparent);
    color: color-mix(in srgb, var(--brand) 80%, white);
    border: 1px solid color-mix(in srgb, var(--brand) 30%, transparent);
    border-radius: var(--r-sm);
    letter-spacing: 0.02em;
    white-space: nowrap;
}

/* Filtered state */
.activation__grid[data-active="social"]        .platform-tile:not([data-category="social"]),
.activation__grid[data-active="search"]        .platform-tile:not([data-category="search"]),
.activation__grid[data-active="ctv"]           .platform-tile:not([data-category="ctv"]),
.activation__grid[data-active="programmatic"]  .platform-tile:not([data-category="programmatic"]),
.activation__grid[data-active="direct"]        .platform-tile:not([data-category="direct"]) {
    display: none;
}
.platform-tile.is-filtered-out {
    opacity: 0;
    transform: scale(0.96);
    pointer-events: none;
}

.activation__empty {
    display: none;
    grid-column: 1 / -1;
    text-align: center;
    padding: var(--space-lg);
    color: var(--c-text-muted);
    font-family: var(--ff-mono);
    font-size: 0.85rem;
}

/* ---------- Proof footer ---------- */
.activation__proof {
    display: flex;
    flex-wrap: wrap;
    justify-content: space-around;
    align-items: center;
    gap: var(--space-md);
    margin-top: var(--space-md);
    padding: 0.875rem var(--space-md);
    background: rgba(0,0,0,0.2);
    border: 1px solid var(--border-light);
    border-radius: var(--r-md);
}
.activation__proof-item {
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    font-size: 0.85rem;
    color: var(--c-text-muted);
    line-height: 1.3;
}
.activation__proof-item svg { color: var(--c-teal); flex-shrink: 0; }
.activation__proof-item strong { color: var(--c-white); font-weight: 600; }

/* ---------- Responsive ---------- */
@media (max-width: 768px) {
    .activation__tabs {
        overflow-x: auto;
        flex-wrap: nowrap;
        justify-content: flex-start;
        scroll-snap-type: x mandatory;
        -webkit-overflow-scrolling: touch;
        scrollbar-width: none;
        border-radius: var(--r-lg);
    }
    .activation__tabs::-webkit-scrollbar { display: none; }
    .activation__tab { scroll-snap-align: start; }
    .activation__grid { grid-template-columns: 1fr; }
    .activation__proof { flex-direction: column; align-items: flex-start; padding: 1rem; }
}

/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
    .activation__pulse-dot { animation: none; }
    .platform-tile, .platform-tile::before, .platform-tile::after { transition: none; }
}

/* ---------- Verticals ---------- */
.verticals-cloud {
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem;
    justify-content: center;
}
.vertical-tag {
    font-size: 0.8125rem;
    font-weight: 500;
    color: var(--c-text);
    background: var(--surface-card);
    border: 1px solid var(--border-light);
    padding: 0.5rem 1rem;
    border-radius: var(--r-full);
    transition: all var(--t-fast);
}
.vertical-tag:hover {
    border-color: var(--c-blue);
    color: var(--c-blue-light);
}
.vertical-tag--more {
    background: rgba(59,130,246,0.1);
    border-color: var(--c-blue);
    color: var(--c-blue);
    font-weight: 600;
}

/* ---------- FAQ ---------- */
.faq { max-width: 740px; margin: 0 auto; }
.faq__item {
    border-bottom: 1px solid var(--border-light);
}
.section--light .faq__item { border-color: var(--c-gray-200); }
.faq__question {
    width: 100%;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1rem;
    padding: 1.25rem 0;
    font-family: var(--ff-body);
    font-size: 1rem;
    font-weight: 600;
    color: var(--c-text);
    background: none;
    border: none;
    cursor: pointer;
    text-align: left;
}
.section--light .faq__question { color: var(--c-text-dark); }
.faq__question::after {
    content: '+';
    font-family: var(--ff-mono);
    font-size: 1.25rem;
    font-weight: 400;
    color: var(--c-blue);
    flex-shrink: 0;
    transition: transform var(--t-fast);
}
.faq__item.is-open .faq__question::after {
    content: '\2212';
    transform: rotate(180deg);
}
.faq__answer {
    max-height: 0;
    overflow: hidden;
    transition: max-height var(--t-med), padding var(--t-med);
    font-size: 0.9375rem;
    color: var(--c-text-muted);
    line-height: 1.7;
}
.section--light .faq__answer { color: var(--c-text-dark-muted); }
.faq__item.is-open .faq__answer {
    max-height: 500px;
    padding-bottom: 1.25rem;
}

/* ---------- Page Hero (inner pages) ---------- */
.page-hero {
    position: relative;
    padding: calc(var(--header-h) + var(--space-3xl)) 0 var(--space-2xl);
    overflow: hidden;
    text-align: center;
}
.page-hero--sm {
    padding: calc(var(--header-h) + var(--space-2xl)) 0 var(--space-xl);
}
.page-hero__glow {
    position: absolute;
    top: 20%;
    left: 50%;
    transform: translate(-50%, -50%);
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, var(--c-blue-glow) 0%, transparent 70%);
    pointer-events: none;
}
.page-hero__label {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--c-blue);
    margin-bottom: var(--space-sm);
}
.page-hero__title {
    max-width: 800px;
    margin: 0 auto;
    margin-bottom: var(--space-md);
}
.page-hero__desc {
    font-size: 1.125rem;
    color: var(--c-text-muted);
    max-width: 600px;
    margin: 0 auto;
}

/* ---------- Contact Section ---------- */
.contact-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-2xl);
    align-items: start;
}
.contact-info h2 {
    margin-bottom: var(--space-md);
}
.contact-info p {
    color: var(--c-text-muted);
    margin-bottom: var(--space-lg);
    font-size: 1.0625rem;
}
.contact-detail {
    display: flex;
    align-items: center;
    gap: 0.75rem;
    margin-bottom: var(--space-sm);
    font-size: 0.9375rem;
}
.contact-detail__icon {
    width: 40px; height: 40px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(59,130,246,0.1);
    border-radius: var(--r-sm);
    color: var(--c-blue);
    flex-shrink: 0;
}

.contact-form {
    background: var(--surface-card);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-xl);
    padding: var(--space-xl);
}
.form-group {
    margin-bottom: var(--space-md);
}
.form-group label {
    display: block;
    font-size: 0.8125rem;
    font-weight: 600;
    color: var(--c-text);
    margin-bottom: 0.4rem;
}
.form-group input,
.form-group select,
.form-group textarea {
    width: 100%;
    padding: 0.75rem 1rem;
    background: rgba(255,255,255,0.04);
    border: 1px solid var(--border-light);
    border-radius: var(--r-md);
    color: var(--c-text);
    font-family: var(--ff-body);
    font-size: 0.9375rem;
    transition: all var(--t-fast);
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
    outline: none;
    border-color: var(--c-blue);
    box-shadow: 0 0 0 3px var(--c-blue-glow);
}
.form-group textarea { resize: vertical; min-height: 120px; }
.form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-sm);
}

/* ---------- Footer ---------- */
.footer-cta {
    padding: var(--space-3xl) 0;
    background: linear-gradient(180deg, var(--c-dark) 0%, var(--c-dark-2) 100%);
}
.footer-cta__inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: var(--space-xl);
    flex-wrap: wrap;
}
.footer-cta__title {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
    max-width: 480px;
}
.footer-cta__text {
    color: var(--c-text-muted);
    margin-top: 0.5rem;
    max-width: 480px;
}
.footer-cta__actions {
    display: flex;
    gap: 1rem;
    flex-wrap: wrap;
}

.footer-main {
    padding: var(--space-2xl) 0 var(--space-lg);
    background: var(--c-dark-2);
    border-top: 1px solid var(--border-subtle);
}
.footer-grid {
    display: grid;
    grid-template-columns: 2fr 1fr 1fr 1fr;
    gap: var(--space-xl);
    margin-bottom: var(--space-xl);
}
.footer-col__desc {
    font-size: 0.875rem;
    color: var(--c-text-muted);
    margin-top: 0.75rem;
    max-width: 300px;
    line-height: 1.6;
}
.footer-col__title {
    font-family: var(--ff-mono);
    font-size: 0.6875rem;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--c-text-muted);
    margin-bottom: var(--space-sm);
}
.footer-col__links li { margin-bottom: 0.5rem; }
.footer-col__links a {
    font-size: 0.875rem;
    color: var(--c-gray-400);
    transition: color var(--t-fast);
}
.footer-col__links a:hover { color: var(--c-white); }

.footer-bottom {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: var(--space-sm);
    padding-top: var(--space-lg);
    border-top: 1px solid var(--border-light);
    flex-wrap: wrap;
}
.footer-bottom__copy {
    font-size: 0.8125rem;
    color: var(--c-gray-500);
}
.footer-bottom__badges {
    display: flex;
    gap: 0.5rem;
    flex-wrap: wrap;
}
.trust-badge {
    font-family: var(--ff-mono);
    font-size: 0.625rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    color: var(--c-gray-500);
    background: rgba(255,255,255,0.03);
    border: 1px solid var(--border-light);
    padding: 0.3rem 0.6rem;
    border-radius: var(--r-full);
}

/* ---------- Prose (for generic content / blog posts) ---------- */
.prose {
    font-size: 1.0625rem;
    line-height: 1.85;
    max-width: 720px;
    margin-left: auto;
    margin-right: auto;
}
.prose p {
    margin-bottom: 1.35em;
    hanging-punctuation: first;
}
.prose > *:last-child { margin-bottom: 0; }
.prose h2 {
    font-size: clamp(1.4rem, 2.5vw, 1.85rem);
    margin: 2.5em 0 0.75em;
    padding-top: 0.5em;
    line-height: 1.25;
    letter-spacing: -0.015em;
}
.prose h3 {
    font-size: clamp(1.15rem, 2vw, 1.4rem);
    margin: 2em 0 0.6em;
    line-height: 1.3;
}
.prose h4 {
    font-size: 1.1rem;
    margin: 1.5em 0 0.5em;
}
.prose h2 + p,
.prose h3 + p,
.prose h4 + p { margin-top: 0; }
.prose ul, .prose ol {
    margin-bottom: 1.35em;
    padding-left: 1.6rem;
}
.prose li {
    margin-bottom: 0.45em;
    padding-left: 0.25em;
    line-height: 1.75;
}
.prose ul li { list-style: disc; }
.prose ol li { list-style: decimal; }
.prose ul ul,
.prose ol ol {
    margin-top: 0.35em;
    margin-bottom: 0.5em;
}
.prose a {
    color: var(--c-blue);
    text-decoration: none;
    border-bottom: 1px solid rgba(59,130,246,0.3);
    transition: color var(--t-fast), border-color var(--t-fast);
}
.prose a:hover {
    color: var(--c-blue-light);
    border-bottom-color: var(--c-blue-light);
    text-decoration: none;
}
.prose img {
    border-radius: var(--r-md);
    margin: 2rem 0;
    box-shadow: var(--shadow-sm);
}
.prose blockquote {
    border-left: 3px solid var(--c-blue);
    padding: 0.75rem 0 0.75rem 1.5rem;
    margin: 1.75em 0;
    color: var(--c-text-muted);
    font-style: italic;
    font-size: 1.05rem;
    line-height: 1.75;
    background: rgba(59,130,246,0.03);
    border-radius: 0 var(--r-sm) var(--r-sm) 0;
}
.prose blockquote p:last-child { margin-bottom: 0; }
.prose hr {
    border: none;
    border-top: 1px solid var(--border-light);
    margin: 2.5em 0;
}
.prose strong { font-weight: 650; }
.prose code {
    font-family: var(--ff-mono);
    font-size: 0.875em;
    background: rgba(59,130,246,0.08);
    padding: 0.15em 0.4em;
    border-radius: 4px;
}
.prose pre {
    background: var(--c-dark-2);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-md);
    padding: 1.25rem;
    overflow-x: auto;
    margin: 1.75em 0;
    font-size: 0.875rem;
    line-height: 1.65;
}
.prose pre code {
    background: none;
    padding: 0;
    font-size: inherit;
}

.section--light .prose { color: #334155; }
.section--light .prose h2,
.section--light .prose h3,
.section--light .prose h4 { color: var(--c-text-dark); }
.section--light .prose blockquote {
    color: var(--c-text-dark-muted);
    background: rgba(59,130,246,0.04);
}
.section--light .prose code {
    background: rgba(59,130,246,0.06);
    color: var(--c-text-dark);
}
.section--light .prose a { color: #2563eb; border-bottom-color: rgba(37,99,235,0.3); }
.section--light .prose a:hover { color: var(--c-blue); border-bottom-color: var(--c-blue); }

/* ---------- Scroll Reveal Animations ---------- */
[data-reveal] {
    opacity: 0;
    transform: translateY(30px);
    transition: opacity 0.7s cubic-bezier(0.16, 1, 0.3, 1), transform 0.7s cubic-bezier(0.16, 1, 0.3, 1);
    will-change: opacity, transform;
}
[data-reveal].is-visible {
    opacity: 1;
    transform: translateY(0);
}

/* ---------- Stat Numbers Terminal Treatment ---------- */
.hero__stat-value,
.result-card__value {
    font-variant-numeric: tabular-nums;
    letter-spacing: -0.03em;
}

/* ---------- Section Divider Lines ---------- */
.section + .section {
    border-top: 1px solid rgba(255, 255, 255, 0.04);
}
.section--light + .section--light {
    border-top-color: var(--c-gray-100);
}

/* ---------- Misc ---------- */
.text-center { text-align: center; }
.text-gradient {
    background: linear-gradient(135deg, var(--c-blue) 0%, var(--c-teal) 100%);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}
.mt-sm { margin-top: var(--space-sm); }
.mt-md { margin-top: var(--space-md); }
.mt-lg { margin-top: var(--space-lg); }
.mt-xl { margin-top: var(--space-xl); }
.mb-sm { margin-bottom: var(--space-sm); }
.mb-md { margin-bottom: var(--space-md); }
.mb-lg { margin-bottom: var(--space-lg); }
.mb-xl { margin-bottom: var(--space-xl); }

.single-post__thumb {
    border-radius: var(--r-lg);
    overflow: hidden;
    margin-bottom: var(--space-xl);
}

/* ---------- Comparison Table (About page) ---------- */
.compare-table-wrap {
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
    margin: var(--space-lg) 0;
    border-radius: var(--r-md);
    border: 1px solid var(--border-subtle);
}
.section--light .compare-table-wrap {
    border-color: var(--c-gray-200);
}
.compare-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 0.875rem;
    margin: 0;
}
.compare-table th,
.compare-table td {
    padding: 1rem 1.5rem;
    text-align: left;
    border-bottom: 1px solid var(--border-light);
}
.compare-table th {
    font-family: var(--ff-mono);
    font-size: 0.6875rem;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--c-text-muted);
    background: rgba(255,255,255,0.02);
    position: sticky;
    top: 0;
}
.compare-table td {
    color: var(--c-text);
    vertical-align: top;
    line-height: 1.6;
}
.compare-table tbody tr { transition: background var(--t-fast); }
.compare-table tbody tr:hover td { background: rgba(59,130,246,0.04); }
.compare-table tbody tr:last-child td { border-bottom: none; }
.compare-table tbody tr:nth-child(even) td { background: rgba(255,255,255,0.015); }
.compare-table tbody tr:nth-child(even):hover td { background: rgba(59,130,246,0.06); }

.section--light .compare-table th {
    color: var(--c-text-dark-muted);
    background: var(--c-gray-100);
    border-bottom-color: var(--c-gray-200);
}
.section--light .compare-table td {
    color: var(--c-text-dark);
    border-color: var(--c-gray-200);
}
.section--light .compare-table tbody tr:nth-child(even) td { background: rgba(0,0,0,0.015); }
.section--light .compare-table tbody tr:hover td,
.section--light .compare-table tbody tr:nth-child(even):hover td { background: rgba(59,130,246,0.04); }

/* ---------- Responsive ---------- */
@media (max-width: 1024px) {
    .services-grid   { grid-template-columns: 1fr; }
    .results-grid    { grid-template-columns: 1fr 1fr; }
    .footer-grid     { grid-template-columns: 1fr 1fr; gap: var(--space-lg); }
    .contact-grid    { grid-template-columns: 1fr; }
    .footer-cta__inner { flex-direction: column; text-align: center; align-items: center; }
    .footer-cta__title { max-width: 100%; }
    .footer-cta__text  { max-width: 100%; }
}

@media (max-width: 768px) {
    :root {
        --space-2xl: 4rem;
        --space-3xl: 5rem;
    }

    .site-nav { display: none; }
    .site-nav.is-open {
        display: flex;
        position: fixed;
        inset: 0;
        top: var(--header-h);
        background: rgba(10, 22, 40, 0.98);
        backdrop-filter: blur(20px);
        -webkit-backdrop-filter: blur(20px);
        z-index: 999;
        padding: var(--space-lg);
    }
    .site-nav.is-open .site-nav__list {
        flex-direction: column;
        align-items: stretch;
        gap: 0.5rem;
        width: 100%;
    }
    .site-nav.is-open .site-nav__link {
        font-size: 1rem;
        padding: 0.75rem 0;
    }
    .site-nav.is-open .mega-dropdown {
        position: static;
        transform: none;
        opacity: 1;
        pointer-events: auto;
    }
    .site-nav.is-open .mega-dropdown__inner {
        flex-direction: column;
        min-width: auto;
        background: transparent;
        border: none;
        box-shadow: none;
        padding: 0;
    }

    .mobile-toggle { display: flex; }
    .site-header__actions .btn { display: none; }

    .hero { min-height: auto; padding-top: calc(var(--header-h) + var(--space-xl)); }
    .hero__stats { gap: var(--space-lg); }

    .results-grid    { grid-template-columns: 1fr; }
    .footer-grid     { grid-template-columns: 1fr; gap: var(--space-lg); }
    .footer-bottom   { flex-direction: column; text-align: center; }

    .case-study--featured { padding: var(--space-lg); }
    .case-study__metrics { flex-direction: column; gap: var(--space-md); }

    .form-row { grid-template-columns: 1fr; }
    .hero__actions { flex-direction: column; align-items: center; }
    .steps { grid-template-columns: repeat(2, 1fr); }
    .channels-grid__cards { grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); }
}

@media (max-width: 480px) {
    .steps { grid-template-columns: 1fr; }
    .channels-grid__cards { grid-template-columns: 1fr 1fr; }
    .hero__stat-value { font-size: 1.5rem; }
    .result-card__value { font-size: 2rem; }
    .case-study__metric-value { font-size: 2rem; }
}

/* ==========================================================================
   Signal Advantage Page
   ========================================================================== */

/* --- Comparison Columns --- */
.sa-compare {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-lg);
    margin-top: var(--space-xl);
}
@media (max-width: 768px) {
    .sa-compare { grid-template-columns: 1fr; }
}
.sa-compare__col {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-light);
}
.sa-compare__col--them {
    background: rgba(239, 68, 68, 0.05);
    border-color: rgba(239, 68, 68, 0.2);
}
.sa-compare__col--us {
    background: rgba(59, 130, 246, 0.08);
    border-color: rgba(59, 130, 246, 0.3);
    box-shadow: 0 0 40px rgba(59, 130, 246, 0.1);
}

/* --- Card Hover Glow Effect --- */
.sa-compare__col--us,
.profile-mockup,
.filter-stack {
    position: relative;
    overflow: hidden;
}
.sa-compare__col--us::after,
.profile-mockup::after,
.filter-stack::after {
    content: '';
    position: absolute;
    width: 200px;
    height: 200px;
    background: radial-gradient(circle, rgba(59, 130, 246, 0.15) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
    top: var(--glow-y, 50%);
    left: var(--glow-x, 50%);
    transform: translate(-50%, -50%);
    opacity: 0;
    transition: opacity 0.3s;
}
.sa-compare__col--us:hover::after,
.profile-mockup:hover::after,
.filter-stack:hover::after {
    opacity: 1;
}
.sa-compare__heading {
    font-size: 1.25rem;
    margin-bottom: var(--space-md);
}
.sa-compare__list {
    display: flex;
    flex-direction: column;
    gap: 0.75rem;
}
.sa-compare__list li {
    display: flex;
    align-items: flex-start;
    gap: 0.75rem;
    font-size: 0.95rem;
    line-height: 1.5;
}
.sa-compare__x {
    flex-shrink: 0;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: rgba(239, 68, 68, 0.15);
    color: var(--c-red);
    font-weight: 700;
    font-size: 0.85rem;
}
.sa-compare__check {
    flex-shrink: 0;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: rgba(6, 214, 160, 0.15);
    color: var(--c-teal);
    font-weight: 700;
    font-size: 0.75rem;
}
.sa-compare__result {
    margin-top: var(--space-sm);
    padding-top: var(--space-sm);
    border-top: 1px solid var(--border-light);
    font-family: var(--ff-mono);
    font-size: 0.85rem;
    color: var(--c-text-muted);
}
.sa-compare__result--win {
    color: var(--c-teal);
    font-weight: 600;
}

/* --- Platform Blocks --- */
.sa-platform {
    margin-bottom: var(--space-xl);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-lg);
    overflow: hidden;
    background: var(--c-white);
}
.section--light .sa-platform {
    box-shadow: var(--shadow-sm);
}
.sa-platform__header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: var(--space-sm);
    padding: var(--space-md) var(--space-lg);
    background: var(--c-dark);
    color: var(--c-text);
}
.sa-platform__name {
    font-size: 1.25rem;
    margin: 0;
}
.sa-platform__metric {
    font-family: var(--ff-mono);
    font-size: 0.8rem;
    color: var(--c-teal);
    background: rgba(6, 214, 160, 0.1);
    padding: 0.35rem 0.75rem;
    border-radius: var(--r-full);
}
.sa-platform__body {
    padding: var(--space-lg);
    color: var(--c-text-dark);
}
.sa-platform__body p {
    margin-bottom: var(--space-sm);
    line-height: 1.7;
}
.sa-platform__note {
    font-size: 0.875rem;
    color: var(--c-text-dark-muted);
    padding: var(--space-sm);
    background: var(--c-gray-50);
    border-radius: var(--r-sm);
    border-left: 3px solid var(--c-blue);
    margin-top: var(--space-md);
}

/* --- Platform Stats Row --- */
.sa-platform__stats {
    display: flex;
    gap: var(--space-lg);
    margin: var(--space-md) 0;
    padding: var(--space-md) 0;
    border-top: 1px solid var(--c-gray-100);
    border-bottom: 1px solid var(--c-gray-100);
}
@media (max-width: 600px) {
    .sa-platform__stats { flex-direction: column; gap: var(--space-sm); }
}
.sa-platform__stat {
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
}
.sa-platform__stat-value {
    font-family: var(--ff-display);
    font-size: 2rem;
    font-weight: 700;
    line-height: 1;
}
.sa-platform__stat-value--blue  { color: var(--c-blue); }
.sa-platform__stat-value--teal  { color: #059669; }
.sa-platform__stat-value--amber { color: #d97706; }
.sa-platform__stat-label {
    font-size: 0.85rem;
    color: var(--c-text-dark-muted);
}

/* --- Tables --- */
.sa-table-responsive {
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
}
.sa-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 0.875rem;
}
.sa-table th,
.sa-table td {
    padding: 0.75rem 1rem;
    text-align: left;
    border-bottom: 1px solid var(--border-light);
}
.sa-table thead th {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: var(--c-text-muted);
    border-bottom: 2px solid var(--border-subtle);
}
.sa-table--full {
    min-width: 700px;
}

/* Light section table overrides */
.section--light .sa-table th,
.section--light .sa-table td {
    border-bottom-color: var(--c-gray-200);
    color: var(--c-text-dark);
}
.section--light .sa-table thead th {
    color: var(--c-text-dark-muted);
    border-bottom-color: var(--c-gray-300);
}

.sa-platform__table-wrap {
    margin: var(--space-md) 0;
}
.sa-platform__table-wrap .sa-table th,
.sa-platform__table-wrap .sa-table td {
    border-bottom-color: var(--c-gray-200);
    color: var(--c-text-dark);
}
.sa-platform__table-wrap .sa-table thead th {
    color: var(--c-text-dark-muted);
    border-bottom-color: var(--c-gray-300);
}

.sa-yes {
    color: var(--c-teal);
    font-weight: 700;
}
.sa-no {
    color: var(--c-gray-500);
}
.sa-partial {
    color: var(--c-amber);
    font-size: 0.8rem;
}
.sa-highlight-col {
    background: rgba(59, 130, 246, 0.06);
}

/* --- CTA Block --- */
.sa-cta-block {
    text-align: center;
    margin-top: var(--space-xl);
    padding: var(--space-lg);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-lg);
    background: rgba(59, 130, 246, 0.05);
}
.sa-cta-block p {
    font-size: 1.1rem;
    margin-bottom: var(--space-md);
    color: var(--c-text-muted);
}

/* --- Final CTA --- */
.sa-final-cta h2 {
    margin-bottom: var(--space-md);
}
.sa-final-cta p {
    font-size: 1.1rem;
    color: var(--c-text-muted);
    max-width: 700px;
    margin: 0 auto var(--space-lg);
}

/* ==========================================================================
   Homepage Signal Advantage Callout
   ========================================================================== */
.signal-callout {
    position: relative;
    overflow: hidden;
}
.signal-callout::before {
    content: '';
    position: absolute;
    top: -50%;
    left: -20%;
    width: 140%;
    height: 200%;
    background: radial-gradient(ellipse at center, rgba(59, 130, 246, 0.08) 0%, transparent 70%);
    pointer-events: none;
}
.signal-callout__grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-xl);
    align-items: center;
}
@media (max-width: 768px) {
    .signal-callout__grid { grid-template-columns: 1fr; }
}
.signal-callout__content {
    position: relative;
    z-index: 1;
}
.signal-callout__content h2 {
    margin-bottom: var(--space-md);
}
.signal-callout__content p {
    color: var(--c-text-muted);
    margin-bottom: var(--space-sm);
    font-size: 1.05rem;
}
.signal-callout__content .btn {
    margin-top: var(--space-md);
}
.signal-callout__visual {
    position: relative;
    z-index: 1;
}
.signal-callout__cards {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-sm);
}
.signal-callout__card {
    padding: var(--space-md);
    background: var(--surface-card);
    border: 1px solid var(--border-light);
    border-radius: var(--r-md);
    text-align: center;
    transition: border-color var(--t-fast), box-shadow var(--t-fast);
}
.signal-callout__card:hover {
    border-color: var(--c-blue);
    box-shadow: 0 0 20px var(--c-blue-glow);
}
.signal-callout__card-value {
    display: block;
    font-family: var(--ff-display);
    font-size: 1.75rem;
    font-weight: 700;
    color: var(--c-blue-light);
    line-height: 1.2;
}
.signal-callout__card-label {
    display: block;
    font-size: 0.8rem;
    color: var(--c-text-muted);
    margin-top: 0.25rem;
}

/* ==========================================================================
   Signal Categories Grid (Consumer Signals page)
   ========================================================================== */
.signal-cat-grid {
    display: flex;
    flex-wrap: wrap;
    gap: 0.6rem;
    justify-content: center;
    margin: var(--space-lg) 0;
}
.signal-cat-item {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    font-family: var(--ff-body);
    font-size: 0.8125rem;
    font-weight: 550;
    color: var(--c-text);
    background: var(--surface-card);
    border: 1px solid var(--border-light);
    padding: 0.5rem 1.1rem;
    border-radius: var(--r-full);
    transition: all var(--t-fast);
    cursor: default;
    white-space: nowrap;
}
.signal-cat-item:hover {
    border-color: var(--c-blue);
    color: var(--c-blue-light);
    background: rgba(59,130,246,0.06);
    transform: translateY(-1px);
}
.signal-cat-item::before {
    content: '';
    width: 6px; height: 6px;
    background: var(--c-blue);
    border-radius: 50%;
    flex-shrink: 0;
}
.signal-cat-item--active {
    border-color: var(--c-blue);
    background: rgba(59,130,246,0.1);
    color: var(--c-blue-light);
}
.signal-cat-item--teal::before { background: var(--c-teal); }
.signal-cat-item--amber::before { background: var(--c-amber); }

/* Light section variant */
.section--light .signal-cat-item {
    background: var(--c-white);
    border-color: var(--c-gray-200);
    color: var(--c-text-dark);
}
.section--light .signal-cat-item:hover {
    border-color: var(--c-blue);
    color: #2563eb;
    background: rgba(59,130,246,0.04);
}

/* ==========================================================================
   Additional Polish
   ========================================================================== */

/* --- Single post content area --- */
.single-post__content {
    max-width: 720px;
    margin-left: auto;
    margin-right: auto;
}

/* --- Blog post meta --- */
.post-meta {
    font-size: 0.8125rem;
    color: var(--c-text-muted);
    font-family: var(--ff-mono);
    letter-spacing: 0.02em;
    margin-bottom: var(--space-md);
}
.section--light .post-meta { color: var(--c-text-dark-muted); }

/* ---------- Blog Post CTA ---------- */
.post-cta {
    margin-top: var(--space-xl);
    padding: var(--space-lg);
    background: var(--c-dark-2);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-subtle);
}
.post-cta h3 { margin-bottom: var(--space-sm); }
.post-cta p { color: var(--c-text-muted); margin-bottom: var(--space-md); }
.post-cta__links { display: flex; gap: var(--space-sm); flex-wrap: wrap; }

/* --- Cards: uniform transition for all cards in the design --- */
.data-card,
.service-card,
.result-card,
.channel-card,
.signal-callout__card {
    transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1),
                border-color 0.35s ease,
                box-shadow 0.35s ease;
    will-change: transform;
}

/* ==========================================================================
   Profile Mockup Card
   ========================================================================== */
.profile-mockup {
    background: var(--c-dark-2);
    border: 1px solid var(--border-subtle);
    border-radius: var(--r-lg);
    padding: var(--space-lg);
    max-width: 800px;
    margin: var(--space-lg) auto;
}
.profile-mockup__header {
    display: flex;
    align-items: center;
    gap: var(--space-md);
    margin-bottom: var(--space-lg);
    padding-bottom: var(--space-md);
    border-bottom: 1px solid var(--border-light);
}
.profile-mockup__avatar {
    width: 56px;
    height: 56px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--c-blue), var(--c-teal));
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: var(--ff-display);
    font-size: 1.25rem;
    font-weight: 700;
    color: white;
}
.profile-mockup__name {
    font-family: var(--ff-display);
    font-size: 1.5rem;
    font-weight: 700;
}
.profile-mockup__grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-lg);
}
@media (max-width: 640px) {
    .profile-mockup__grid { grid-template-columns: 1fr; }
}
.profile-mockup__section h4 {
    font-family: var(--ff-mono);
    font-size: 0.7rem;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--c-blue);
    margin-bottom: var(--space-xs);
}
.profile-mockup__section ul {
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
}
.profile-mockup__section li {
    font-size: 0.875rem;
    color: var(--c-text-muted);
    line-height: 1.5;
}
.profile-mockup__section li strong {
    color: var(--c-text);
}
.profile-mockup__tags {
    display: flex;
    flex-wrap: wrap;
    gap: 0.4rem;
    margin-top: var(--space-xs);
}
.profile-mockup__tag {
    font-size: 0.7rem;
    padding: 0.2rem 0.6rem;
    border-radius: var(--r-full);
    background: rgba(59, 130, 246, 0.1);
    color: var(--c-blue-light);
    border: 1px solid rgba(59, 130, 246, 0.2);
}

/* ==========================================================================
   Reddit Quote Cards
   ========================================================================== */
.reddit-quotes {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-md);
}
@media (max-width: 768px) {
    .reddit-quotes { grid-template-columns: 1fr; }
}
.reddit-quote {
    padding: var(--space-md);
    border-radius: var(--r-md);
    background: var(--surface-card);
    border: 1px solid var(--border-light);
    border-left: 3px solid var(--c-blue);
}
.reddit-quote__text {
    font-size: 0.95rem;
    line-height: 1.6;
    color: var(--c-text);
    font-style: italic;
    margin-bottom: var(--space-sm);
}
.reddit-quote__source {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    color: var(--c-text-muted);
}
/* Light section variant */
.section--light .reddit-quote {
    background: white;
    border-color: var(--c-gray-200);
    border-left-color: var(--c-blue);
}
.section--light .reddit-quote__text { color: var(--c-text-dark); }
.section--light .reddit-quote__source { color: var(--c-text-dark-muted); }

/* ==========================================================================
   Vertical Example Cards
   ========================================================================== */
.vertical-examples {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-lg);
}
@media (max-width: 768px) {
    .vertical-examples { grid-template-columns: 1fr; }
}
.vertical-example {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-light);
    background: var(--surface-card);
    transition: border-color var(--t-fast), box-shadow var(--t-fast);
}
.vertical-example:hover {
    border-color: var(--c-blue);
    box-shadow: 0 0 20px var(--c-blue-glow);
}
.vertical-example__title {
    font-family: var(--ff-display);
    font-size: 1.1rem;
    font-weight: 700;
    margin-bottom: var(--space-sm);
}
.vertical-example__filters {
    display: flex;
    flex-direction: column;
    gap: 0.5rem;
    margin-bottom: var(--space-md);
    padding-bottom: var(--space-md);
    border-bottom: 1px solid var(--border-light);
}
.vertical-example__filter {
    display: flex;
    align-items: flex-start;
    gap: 0.5rem;
    font-size: 0.875rem;
    color: var(--c-text-muted);
    line-height: 1.5;
}
.vertical-example__check {
    flex-shrink: 0;
    color: var(--c-teal);
    font-weight: 700;
    font-size: 0.8rem;
    margin-top: 0.1rem;
}
.vertical-example__result {
    font-family: var(--ff-display);
    font-weight: 700;
    color: var(--c-teal);
    font-size: 1rem;
}
/* Light section variants */
.section--light .vertical-example {
    background: white;
    border-color: var(--c-gray-200);
    box-shadow: var(--shadow-sm);
}
.section--light .vertical-example:hover { border-color: var(--c-blue); }
.section--light .vertical-example__title { color: var(--c-text-dark); }
.section--light .vertical-example__filter { color: var(--c-text-dark-muted); }
.section--light .vertical-example__filters { border-bottom-color: var(--c-gray-200); }

/* ==========================================================================
   Recency / Frequency Split
   ========================================================================== */
.rf-split {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-xl);
}
@media (max-width: 768px) {
    .rf-split { grid-template-columns: 1fr; }
}
.rf-col {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-light);
    background: var(--surface-card);
}
.rf-col h3 {
    font-size: 1.15rem;
    margin-bottom: var(--space-sm);
    display: flex;
    align-items: center;
    gap: 0.5rem;
}
.rf-col p {
    color: var(--c-text-muted);
    margin-bottom: var(--space-sm);
    font-size: 0.95rem;
}
.rf-stat {
    font-family: var(--ff-mono);
    font-size: 0.85rem;
    font-weight: 600;
    color: var(--c-teal);
    background: rgba(6, 214, 160, 0.1);
    padding: 0.4rem 0.8rem;
    border-radius: var(--r-full);
    display: inline-block;
    margin-top: var(--space-sm);
}
.rf-note {
    text-align: center;
    margin-top: var(--space-lg);
    font-size: 0.875rem;
    color: var(--c-text-muted);
    padding: var(--space-sm) var(--space-md);
    background: rgba(59, 130, 246, 0.05);
    border-radius: var(--r-md);
    border: 1px solid var(--border-subtle);
}

/* ==========================================================================
   Agency Problem / Feature Cards
   ========================================================================== */
.agency-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: var(--space-md);
}
@media (max-width: 768px) {
    .agency-cards { grid-template-columns: 1fr; }
}
.agency-card {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-light);
    background: var(--surface-card);
}
.agency-card h3 {
    font-size: 1.1rem;
    margin-bottom: var(--space-xs);
}
.agency-card p {
    font-size: 0.9rem;
    color: var(--c-text-muted);
    line-height: 1.6;
}

/* ==========================================================================
   Enterprise Comparison List
   ========================================================================== */
.enterprise-list {
    display: flex;
    flex-direction: column;
    gap: var(--space-md);
    max-width: 900px;
    margin: var(--space-lg) auto;
}
.enterprise-item {
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: var(--space-md);
    padding: var(--space-md);
    border-radius: var(--r-md);
    background: var(--surface-card);
    border: 1px solid var(--border-light);
    align-items: center;
}
@media (max-width: 640px) {
    .enterprise-item { grid-template-columns: 1fr; }
}
.enterprise-item__name {
    font-family: var(--ff-display);
    font-weight: 700;
    font-size: 1rem;
}
.enterprise-item__detail {
    font-size: 0.875rem;
    color: var(--c-text-muted);
    line-height: 1.5;
}
.enterprise-item--highlight {
    border-color: var(--c-blue);
    background: rgba(59, 130, 246, 0.05);
    box-shadow: 0 0 20px var(--c-blue-glow);
}
.enterprise-item--highlight .enterprise-item__name {
    color: var(--c-blue-light);
}
/* Light section variants */
.section--light .enterprise-item {
    background: white;
    border-color: var(--c-gray-200);
}
.section--light .enterprise-item__detail { color: var(--c-text-dark-muted); }
.section--light .enterprise-item--highlight { background: rgba(59, 130, 246, 0.03); }

/* ---------- Audience Explainer (Homepage 6C) ---------- */
.audience-explainer__split {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-lg);
    margin-bottom: var(--space-2xl);
}
.audience-explainer__block {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    border: 1px solid var(--border-subtle);
    background: var(--surface-card);
}
.audience-explainer__block h3 {
    font-family: var(--ff-display);
    font-size: 1.5rem;
    margin: 0.75rem 0 1rem;
}
.audience-explainer__block p {
    font-size: 0.9375rem;
    line-height: 1.75;
    color: var(--c-text-muted);
    margin-bottom: 1rem;
}
.audience-explainer__block--problem {
    border-color: rgba(239, 68, 68, 0.2);
    background: rgba(239, 68, 68, 0.03);
}
.audience-explainer__block--solution {
    border-color: rgba(6, 214, 160, 0.2);
    background: rgba(6, 214, 160, 0.03);
}
.audience-explainer__flow {
    display: flex;
    align-items: center;
    gap: 0.5rem;
    margin: 1.25rem 0;
    flex-wrap: wrap;
}
.audience-explainer__flow-step {
    display: flex;
    align-items: flex-start;
    gap: 0.5rem;
    flex: 1;
    min-width: 120px;
    font-size: 0.8125rem;
    line-height: 1.5;
    color: var(--c-text);
}
.audience-explainer__flow-num {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: rgba(255,255,255,0.08);
    font-family: var(--ff-mono);
    font-size: 0.7rem;
    font-weight: 700;
    flex-shrink: 0;
    margin-top: 1px;
}
.audience-explainer__block--problem .audience-explainer__flow-num {
    background: rgba(239, 68, 68, 0.15);
    color: var(--c-red);
}
.audience-explainer__block--solution .audience-explainer__flow-num {
    background: rgba(6, 214, 160, 0.15);
    color: var(--c-teal);
}
.audience-explainer__flow-arrow {
    color: var(--c-text-muted);
    font-size: 0.875rem;
    opacity: 0.5;
    flex-shrink: 0;
}
.audience-explainer__callout {
    font-size: 0.875rem;
    font-weight: 600;
    padding: 0.875rem 1.25rem;
    border-radius: var(--r-md);
    margin-top: 0.5rem;
}
.audience-explainer__callout--red {
    background: rgba(239, 68, 68, 0.08);
    border-left: 3px solid var(--c-red);
    color: #fca5a5;
}
.audience-explainer__callout--teal {
    background: rgba(6, 214, 160, 0.08);
    border-left: 3px solid var(--c-teal);
    color: #6ee7b7;
}

/* EMQ section */
.audience-explainer__emq {
    margin-bottom: var(--space-2xl);
}
.audience-explainer__emq-content {
    text-align: center;
    max-width: 760px;
    margin: 0 auto var(--space-lg);
}
.audience-explainer__emq-content h3 {
    font-family: var(--ff-display);
    font-size: 1.75rem;
    margin: 0.75rem 0 1rem;
}
.audience-explainer__emq-content p {
    font-size: 0.9375rem;
    line-height: 1.75;
    color: var(--c-text-muted);
    margin-bottom: 1rem;
}
.audience-explainer__emq-compare {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: var(--space-lg);
    max-width: 700px;
    margin: 0 auto;
}
.audience-explainer__emq-card {
    padding: var(--space-lg);
    border-radius: var(--r-lg);
    text-align: center;
    border: 1px solid var(--border-subtle);
    background: var(--surface-card);
}
.audience-explainer__emq-card--low {
    border-color: rgba(239, 68, 68, 0.2);
}
.audience-explainer__emq-card--high {
    border-color: rgba(6, 214, 160, 0.3);
    background: rgba(6, 214, 160, 0.04);
    box-shadow: 0 0 40px rgba(6, 214, 160, 0.06);
}
.audience-explainer__emq-score {
    display: block;
    font-family: var(--ff-display);
    font-size: 3rem;
    font-weight: 800;
    line-height: 1;
    margin-bottom: 0.25rem;
}
.audience-explainer__emq-card--low .audience-explainer__emq-score {
    color: var(--c-red);
}
.audience-explainer__emq-card--high .audience-explainer__emq-score {
    color: var(--c-teal);
}
.audience-explainer__emq-label {
    display: block;
    font-family: var(--ff-mono);
    font-size: 0.7rem;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--c-text-muted);
    margin-bottom: 1rem;
}
.audience-explainer__emq-card ul {
    list-style: none;
    padding: 0;
    margin: 0;
    text-align: left;
    font-size: 0.8125rem;
    line-height: 1.7;
    color: var(--c-text-muted);
}
.audience-explainer__emq-card ul li {
    padding: 0.25rem 0;
    padding-left: 1.25rem;
    position: relative;
}
.audience-explainer__emq-card--low ul li::before {
    content: '\00D7';
    position: absolute;
    left: 0;
    color: var(--c-red);
    font-weight: 700;
}
.audience-explainer__emq-card--high ul li::before {
    content: '\2713';
    position: absolute;
    left: 0;
    color: var(--c-teal);
    font-weight: 700;
}

/* Roadmap */
.audience-explainer__roadmap {
    margin-bottom: var(--space-lg);
}
.audience-explainer__roadmap h3 {
    font-family: var(--ff-display);
    font-size: 1.75rem;
    margin-bottom: var(--space-lg);
}
.audience-explainer__roadmap-steps {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1px;
    background: var(--border-subtle);
    border-radius: var(--r-lg);
    overflow: hidden;
}
.audience-explainer__roadmap-step {
    display: flex;
    gap: 1rem;
    padding: var(--space-md) var(--space-lg);
    background: var(--c-dark);
    align-items: flex-start;
}
.audience-explainer__roadmap-step div {
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
}
.audience-explainer__roadmap-step strong {
    font-size: 0.9375rem;
    color: var(--c-text);
}
.audience-explainer__roadmap-step span:last-child {
    font-size: 0.8125rem;
    line-height: 1.6;
    color: var(--c-text-muted);
}
.audience-explainer__roadmap-num {
    font-family: var(--ff-mono);
    font-size: 0.75rem;
    font-weight: 700;
    color: var(--c-blue);
    flex-shrink: 0;
    margin-top: 2px;
    opacity: 0.6;
}

/* Responsive */
@media (max-width: 768px) {
    .audience-explainer__split {
        grid-template-columns: 1fr;
    }
    .audience-explainer__emq-compare {
        grid-template-columns: 1fr;
        max-width: 360px;
    }
    .audience-explainer__roadmap-steps {
        grid-template-columns: 1fr;
    }
    .audience-explainer__flow {
        flex-direction: column;
        align-items: flex-start;
    }
    .audience-explainer__flow-arrow {
        transform: rotate(90deg);
        margin-left: 1rem;
    }
}

/* --- Responsive table fallback for .compare-table without wrapper --- */
@media (max-width: 640px) {
    .compare-table {
        display: block;
        overflow-x: auto;
        -webkit-overflow-scrolling: touch;
    }
    .compare-table th,
    .compare-table td {
        padding: 0.75rem 1rem;
        white-space: nowrap;
    }
    .signal-cat-grid {
        gap: 0.45rem;
    }
    .signal-cat-item {
        font-size: 0.75rem;
        padding: 0.4rem 0.85rem;
    }
}

/* Offset anchor targets so sticky header doesn't cover them */
section[id] {
    scroll-margin-top: calc(var(--header-h) + 1rem);
}

/* ==========================================================================
   Section Rail — sticky vertical navigation (desktop)
   ========================================================================== */
.section-rail {
    position: fixed;
    top: 50%;
    right: 1.5rem;
    transform: translateY(-50%);
    z-index: 90;
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.4s var(--ease);
}
.section-rail.is-visible {
    opacity: 1;
    pointer-events: auto;
}
.section-rail__list {
    display: flex;
    flex-direction: column;
    gap: 0.375rem;
    padding: 0.75rem 0.5rem;
    background: rgba(10, 22, 40, 0.72);
    border: 1px solid var(--border-light);
    border-radius: var(--r-full);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    box-shadow: var(--shadow-md);
}
.section-rail__link {
    position: relative;
    display: flex;
    align-items: center;
    justify-content: flex-end;
    gap: 0.625rem;
    padding: 0.45rem 0.5rem;
    border-radius: var(--r-full);
    color: var(--c-text-muted);
    text-decoration: none;
    transition: color var(--t-fast), background var(--t-fast);
}
.section-rail__link:hover {
    color: var(--c-white);
    background: rgba(255,255,255,0.04);
}
.section-rail__dot {
    flex-shrink: 0;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--c-gray-500);
    transition: background var(--t-fast), transform var(--t-fast), box-shadow var(--t-fast);
}
.section-rail__link:hover .section-rail__dot {
    background: var(--c-blue-light);
    transform: scale(1.25);
}
.section-rail__label {
    font-family: var(--ff-mono);
    font-size: 0.72rem;
    font-weight: 500;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    max-width: 0;
    overflow: hidden;
    white-space: nowrap;
    opacity: 0;
    transition: max-width 0.3s var(--ease), opacity 0.2s var(--ease), padding-right 0.3s var(--ease);
    padding-right: 0;
}
.section-rail__link:hover .section-rail__label,
.section-rail__link:focus-visible .section-rail__label,
.section-rail__link.is-active .section-rail__label {
    max-width: 180px;
    opacity: 1;
    padding-right: 0.125rem;
}
.section-rail__link.is-active {
    color: var(--c-white);
    background: linear-gradient(90deg, rgba(59,130,246,0.15), rgba(6,214,160,0.08));
}
.section-rail__link.is-active .section-rail__dot {
    background: var(--c-blue-light);
    box-shadow: 0 0 0 3px rgba(59,130,246,0.18), 0 0 12px rgba(59,130,246,0.5);
}

@media (max-width: 1199px) {
    .section-rail { display: none; }
}

/* ==========================================================================
   Floating CTA — appears after hero scrolls out
   ========================================================================== */
.float-cta {
    position: fixed;
    right: 1.5rem;
    bottom: 1.5rem;
    z-index: 91;
    text-decoration: none;
    opacity: 0;
    transform: translateY(20px) scale(0.9);
    pointer-events: none;
    transition: opacity 0.45s var(--ease), transform 0.45s var(--ease);
}
.float-cta.is-visible {
    opacity: 1;
    transform: translateY(0) scale(1);
    pointer-events: auto;
}
.float-cta__inner {
    position: relative;
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    padding: 0.875rem 1.25rem;
    background: linear-gradient(135deg, var(--c-blue), var(--c-teal));
    color: var(--c-white);
    font-family: var(--ff-body);
    font-size: 0.9rem;
    font-weight: 600;
    letter-spacing: 0.01em;
    border-radius: var(--r-full);
    box-shadow: 0 10px 30px rgba(59,130,246,0.35), 0 4px 12px rgba(0,0,0,0.3);
    transition: transform 0.25s var(--ease), box-shadow 0.25s var(--ease);
}
.float-cta:hover .float-cta__inner {
    transform: translateY(-2px);
    box-shadow: 0 14px 38px rgba(59,130,246,0.45), 0 6px 16px rgba(0,0,0,0.35);
}
.float-cta:hover .float-cta__arrow {
    transform: translateX(3px);
}
.float-cta__arrow {
    transition: transform 0.25s var(--ease);
}
.float-cta__pulse {
    position: relative;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--c-white);
    box-shadow: 0 0 0 0 rgba(255,255,255,0.8);
    animation: float-cta-pulse 1.8s ease-out infinite;
}
@keyframes float-cta-pulse {
    0%   { box-shadow: 0 0 0 0 rgba(255,255,255,0.7); }
    70%  { box-shadow: 0 0 0 10px rgba(255,255,255,0); }
    100% { box-shadow: 0 0 0 0 rgba(255,255,255,0); }
}

@media (max-width: 640px) {
    .float-cta { right: 1rem; bottom: 1rem; }
    .float-cta__inner { padding: 0.75rem 1.05rem; font-size: 0.85rem; }
}

@media (prefers-reduced-motion: reduce) {
    .float-cta, .section-rail { transition: opacity 0.2s linear; }
    .float-cta__pulse { animation: none; }
}